The winners of the Press, Design and Cyber Lions categories have been announced and awarded at the 3rd Awards Ceremony of the Cannes Lions Festival week which took place last night.
This year the Design Lions attracted 1,297 entries, the Cyber Lions received 2,602 submissions and entries totalled 4,819 in the Press Lions.
The Press Lions Jury, chaired by Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, shortlisted 389 entries before awarding 10 Gold, 21 Silver and 39 Bronze Lions. The Press Grand Prix went to AlmapBBDO São Paulo, Brazil for the Billboard campaign ‘Bono’, ‘Eminem’, ‘Amy’, ‘Britney’and ‘Marilyn’.
After shortlisting 110 entries, the Design Grand Prix was awarded to Happiness Brussels, Belgium for Toyota’s entry ‘IQ Font’. 20 Gold, 17 Silver and 20 Bronze Lions were also awarded. Presiding over the Jury was Steff Geissbuhler, Partner at C&G Partners.
With Jury President Jeff Benjamin, Chief Creative Officer at Crispin Porter + Bogusky heading up the Cyber Lions judging, the jury shortlisted 242 entries and awarded a total of 15 Gold, 30 Silver and 56 Bronze Lions. Two Cyber Lions Grands Prix were presented; the first to DDB Stockholm for Volkswagen Sweden’s ‘The Fun Theory’ in the Website and Interactive Campaigns category, whilst the Other Interactive Digital Media Grand Prix was awarded to Wieden+Kennedy Portland, USA for the Nike Livestrong Foundation entry ‘Chalkbot’. The Jury decided not to award a Grand Prix in the Viral Advertising Category.
Interactive Agency of the Year was presented to Crispin Porter + Bogusky, Boulder, USA. BBH, London came in second place and Wieden + Kennedy, Portland, USA, third.
During last night’s Awards Ceremony Mark Zuckerberg, Founder & CEO of Facebook was presented with the prestigious Media Person of the Year award.
Also honored were the winners of the Young Lions Print and Cyber Competitions. Peru took the Gold Print Medal, with Brazil taking Gold for their Cyber entry.
The winning work is now available to view online along with their credits at www.canneslions.com/work.
Wednesday’s programme was packed with seminars from Microsoft Advertising, Facebook’s Founder Mark Zuckerberg, MOFILM with Oscar winning Avatar Producer Jon Landau and Kraft Foods in conversation with Spike Jonze. Meanwhile the Cannes Creative Leaders Programme opened its doors to delegates in an Open House session and the Young Creatives were given Master Classes from Y&R and Colleen DeCourcy amongst others.
57th Cannes Lions International Advertising Festival, 20-26 June 2010, Cannes, France.
The International Advertising Festival – Cannes Lions – is the world’s biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative film, film craft, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication. For further information, please visit www.canneslions.com.
