Adds Veteran Agency Producer Kayt Hall as EP for Brand New School London
Creative design and production studio Brand New School (BNS, www.BrandNewSchool.com) is very proud to announce the forthcoming debut of their new London-based studio, as well as the addition of veteran agency producer Kayt Hall as the U.K. studio’s executive producer. According to BNS founder and creative director Jonathan Notaro, the appointment of Hall is effective immediately, and the company’s new Soho studio, located at 140 Wardour Street, is expected to open its doors on August 1.
Since relocating from South Africa to London in 1995, Hall has held producer positions with leading U.K. ad agencies M&C Saatchi and Ogilvy, among others, producing high-profile commercials and content for major brands. Joining Passion Pictures as a senior producer in 2007, the company’s European representation of BNS has led to numerous highly successful collaborations over the past three years.
“We are thrilled with the level of success we’ve been able to achieve so far in the U.K. and Europe, and to have the opportunity to be central to our European clients,” Notaro began. “Working with Kayt over the past few years, we’ve found that our creative sensibilities are particularly well suited for European markets. Matched with the talent and innovation that allow us to deliver content of any scale across all platforms, we anticipate our presence will be well received by our European agency friends. Our new studio in London will offer local U.K. and European talents, while also offering the directors and production resources of our studios in New York and Los Angeles.”
All BNS studios will be interconnected to facilitate collaborations and to share resources. “While one could argue that we are now ‘going global,’ we aim to remain boutique in scale, and essentially produce European jobs where it’s convenient for European clients, while expanding our overseas reach,” Notaro explained. “Although we’re well into the age where connectivity is not an issue, in-person meetings remain utterly irreplaceable.”
“BNS brings a host of unique talents across a spectrum of live-action, design, animation, VFX and distribution techniques to the U.K. market,” Hall said. “They have the ability to come up with innovative creative solutions and deliver this thinking, in terms of conventional and non-conventional forms of advertising.”
“A main mission for our new studio is to discover and promote British and European talents, in hope that these talents are well received in the U.S. markets as well,” added BNS managing director Danny Rosenbloom. “We’ve learned firsthand that Europe is an outstanding source for brilliant creativity, so we see this venture as a natural extension of our successes to date, and our growing relationships with the world’s best creatives and brands.”
About Brand New School
With offices in New York, Los Angeles and London, Brand New School is an international directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration. For its artists and clients alike, BNS represents an opportunity to play at work, to conduct experiments in image-making, and to feed the inspiration that drives the industry. For more information, please visit www.BrandNewSchool.com, or click here to contact Kayt via email.
Roger Darnell DWA for Brand New School +1.828.264.8898 Contact Roger via email
Asian World Film Festival Announces Dates, Opening and Closing Films, Special Programs, and Gala Awards Ceremony
The Asian World Film Festival (AWFF), Los Angeles' annual celebration of Asian filmmakers, announced the dates and highlights of its highly anticipated 10th anniversary edition. Taking place November 13-21, 2024, the festival will showcase a diverse range of new movies and special programs and celebrate Asian cinema’s legacy. Opening night will feature the critically acclaimed Korean drama, “A Normal Family,” while the Filipino romantic drama “Hello, Love, Again” is the closing film. Screenings will be presented at the Culver Theater, Culver City, November 13-20. A star-studded Closing Night Gala and Award Ceremony will be celebrated at the Directors Guild of America (DGA) complex November 21. Georges N. Chamchoum, AWFF Executive Director, said “We have chosen ‘heritage’ as this year’s theme to honor our first decade. This focus underscores AWFF's commitment to Asian cinema’s rich past as well as its ongoing efforts to champion contemporary and emerging Asian film.” OPENING AND CLOSING FILMS Directed by award-winning filmmaker Hur Jin-ho ("The Last Princess," "Happiness"), "A Normal Family" is a searing family drama that stars Sul Kyung-gu and Jong Dong-gun. Multi-layered yet accessible, the film was meticulously crafted in widescreen and premiered at the 2024 Toronto International Film Festival to critical acclaim. The heartwarming sequel to Philippine box office phenomenon "Hello, Love, Goodbye," "Hello, Love, Again" reunites director Cathy Garcia-Sampana ("The Hows of Us," "One More Chance") with stars Kathryn Bernardo and Alden Richards. The filmmaker, actors, and other cast members will attend the screening at the film’s festival debut. MAIN PROGRAM - IN COMPETITION AWFF's main... Read More