Leading post-production house Optimus Santa Monica launched with Draftfcb Orange County the Taco Bell Foundation for Teens spot, which supports the foundation’s work to help teens graduate from high school. The spot highlights the fact that a leading factor in a teen’s future success is a high school diploma. However, in the United States, one out of every three teens drops out of high school. “The Power of One” spot highlights the Taco Bell Foundation for Teens campaign – running June 3-15 – that encourages consumers to give a dollar to organizations that help teens graduate from high school. The contributions will be matched by Taco Bell up to $250 a restaurant.
“The Taco Bell Foundation for Teens has a vital mission that impacts the lives of hundreds of thousands of teens in our nation. Draftfcb Orange County and Optimus Santa Monica have been critical partners in helping us communicate what the Foundation is all about and encourage people to join us in tackling the high school graduation crisis,” said Bob Fulmer, executive director of the Taco Bell Foundation for Teens.
Since 1995, the Taco Bell Foundation for Teens and its supporting programs have helped more than 500,000 teens stay in school and on the path to graduation through its national partnership with Boys & Girls Clubs of America and affiliation with other non-profit organizations. The Taco Bell Foundation for Teens is the largest teen program donor to Boys & Girls Clubs of America, giving more than $28 million to support teen programming since 1995. In addition, the Taco Bell Foundation for Teens provides grants to other worthy programs designed to help teens stay in school and on the path to graduation. This year, the Taco Bell Foundation for Teens will distribute $1.8 million in local grants to nearly 300 organizations.
“We had a great experience shooting and are excited about the foundation spot,” said Tom Anderson, VP and senior producer, Draftfcb Orange County. “We are honored to help support this important cause that will raise a lot of money for the Taco Bell Foundation and in turn for Boys & Girls Clubs and Graduate to Go.”
“The Power of One” was created by Draftfcb Orange County Executive Creative Director Teddy Brown, VP and Senior Producer Tom Anderson, Group Creative Director and SVP Jeff Maerov, Art Director Emery Fuller, Copywriter Chad Goodnoe, Business Manager Andrew Ekland, Account Supervisor David Newsome, Account Director Haley Mazza, Draftfcb Chicago SVP Creative Director Jon Flannery and SVP Creative Director, Doug Behm; directed by David O. Russell, via Form; produced by Form Los Angeles; and edited by Editor Hovig Menakian, Optimus Santa Monica. Music was provided by DeWolfe Music Beats & Rhymes.
“We work with Draftfcb so much and have a solid relationship with their team, which comes through in the work we produce together,” commented Menakian. “‘The Power of One’ was a very fun project in support of a great cause, and we look forward to seeing the results of the campaign.”
To view “The Power of One,” please visit www.optimus.com/sm.
About Optimus and Optimus Santa Monica
Optimus is a leading post-production and production house headquartered in Chicago with an editorial boutique in Santa Monica. Optimus Santa Monica offers award-winning post-production services for clients such as Draftfcb, R&R Partners, McCann Erikson, Ogilvy & Mather, Cramer-Krasselt, Castells & Asociados, Fishtank Brand Advertising, BSSP, and Leo Burnett. For more information, please contact Therese Hunsberger at therese@optimus.com or visit www.optimus.com/sm.
About Draftfcb
Draftfcb is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L. In delivering its clients a high Return on IdeasSM, the agency is driven by The 6.5 Seconds That MatterSM, a creative expression recognizing the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing and firmly believes there is no way to separate creativity from accountability. Part of the Interpublic Group of Companies (NYSE:IPG), the Draftfcb network spans 96 countries with more than 9,500 employees. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman and global chief creative officer; and Neil Miller, chief financial officer. For more information, visit www.draftfcb.com.
About Taco Bell Foundation for Teens
The Taco Bell Foundation, Inc., also known as the Taco Bell Foundation for Teens (TBFT), a non-profit 501(c)(3) public benefit corporation, is committed to addressing the growing number of high school dropouts in the U.S. by providing at-risk youth with mentors and real-world experiences that will motivate them to stay in school and achieve more in life, and to collaborating with like-minded individuals and organizations to garner greater impact. Since 1995, TBFT has donated more than $28 million to support teen programs at Boys & Girls Clubs of America and other teen-serving organizations with the help of on-going customer, franchisee and employee donations. For more information about TBFT, visit www.graduatetogo.com.
