Venice, CA-based <a href="http://www.backyard.com.“>Backyard director Kevin Smith multiplies pro golfers by nine on the back nine in three new :30s, “I Am Ian Poulter,” “Nine Times” and “What Is Real” out of Vitro, San Diego, CA. The campaign stars ex-pro and golf commentator David Feherty as he comically touts Cobra’s massive nine-point driver. The spots can be viewed at www.backyard.com.
About <a href="http://www.backyard.com.“>Backyard
Venice CA-based <a href="http://www.backyard.com.“>Backyard is an internationally acclaimed production company with strong roots in its management team and diverse roster of directors, based both in the US and abroad. Founded in 1989 by partners Roy Skillicorn and Blair Stribley, <a href="http://www.backyard.com.“>Backyard‘s award-winning directorial talent includes Phil Brown, Jesper Ericstam, Jeffrey Karoff, Nick Piper, Rob Pritts, Don Rase, Rob Sanders, Kevin Smith and Chace Strickland. <a href="http://www.backyard.com.“>Backyard is repped nationally by The Family (East Coast), Them Reps (Midwest), Brad Grubaugh (West Coast) and internationally in the UK, Asia and Canada.
The company and its affiliates, Transistor Studios and Seed, pride themselves on an interactive team approach that fosters creative collaboration with clients, with everyone working from the same page, toward the same goal.
Credits
Client: Cobra
Title: “I’m Ian Poulter” :30 โ “Nine Times” :30 โ “What is Real” :30
Airdate: Currently airing
Where Shot: Palm Desert, CA
Production Company: <a href="http://www.backyard.com.“>Backyard Productions, Venice, CA
Director: Kevin Smith
DP: Randy Arnold
Producer: Peter Keenan
Exec. Producer: Peter Steinzeig
Advertising Agency: Vitro, San Diego, CA
Partner ECD: John Vitro
Copywriter: Michael Egan
Team Leader/Art Director: Ashley Caballes
Director of Broadcast: Mickey Strider
Editorial + VFX Company: Radium, Santa Monica, CA
Editor (offline): Quan Tran
Producer: Matt Thunell
Executive Producer (no longer at Radium): Jeff Blodgett
Creative Director: Aladino Debert
Lead Artist (or Flame Artist or VFX – on Ian + Camilo spots): Mary Beth Emigh