The Art Directors Club ((www.adcglobal.org)), the premier organization for creatives in integrated media and the first global creative collective of its kind, awarded its first-ever ADC Black Cube for best-in-show in advertising to TBWAHuntLascaris Johannesburg, Sandton, South Africa, for “The Trillion Dollar Campaign” on behalf of client The Zimbabwean. The presentation was made at the ADC 89th Annual Awards gala, held tonight at the SVA Theatre at the School of Visual Arts in New York.
This year marked the first time ADC has ever bestowed an ADC Black Cube, which was established for last year’s 88th Annual Awards but had no winner, and the first time in 12 years the club has recognized a best-in-show. “The Trillion Dollar Campaign” from TBWAHuntLascaris Johannesburg also won an ADC Gold Cube in advertising for print innovation, campaign, poster/billboard/outdoor. For a complete list of all ADC 89th Annual Awards winners, please visit www.adcawards.org/winners/
The gala also saw presentation of the ADC 89th Annual Awards Agency, Network, Interactive Agency, Design Team and School of the Year honors, based upon most cumulative ADC Cubes won across all categories. The winners were:
• ADC Agency of the Year: BBDO New York, New York, NY
• ADC Network of the Year: Y&R
• ADC Interactive Agency of the Year: Goodby, Silverstein & Partners, San Francisco, CA
• ADC Design Team of the Year: The New York Times Magazine, New York, NY
• ADC School of the Year (tie): School of Visual Arts, New York, NY, and Miami Ad School
Other top winners for the evening included Goodby, Silverstein & Partners, Wieden+Kennedy and The New York Times Magazine with two ADC Gold Cubes each. On the client side, NIKE “Livestrong Foundation” won two ADC Gold Cubes for work by W+K, as did Colgate for the “Comics” campaign by Prolam Y&R, Santiago, Chile, and “Take Them Out” from Miami Ad School Europe, Hamburg, Germany. ADC Cubes were awarded for work from 25 countries this year.
After years of hosting the awards presentation at the ADC Gallery, the club held the ADC 89th Annual Awards gala at the new SVA Theatre at the School of Visual Arts in New York. The recently refurbished, state-of-the-art venue was designed by world-renowned designer and ADC Hall of Fame member Milton Glaser.
ADC Cube presenters were a who’s-who of top industry leaders, including ADC past-presidents Bob Greenberg, chairman, CEO, global CCO at R/GA, Paul Lavoie, chairman, TAXI and Bill Oberlander, EVP, CCO-New York, Cossette Communications, as well as ADC past-presidents and ADC Hall of Fame laureates George Lois and Richard Wilde, chair, BFA Advertising and Graphic Design Department, School of Visual Arts and founding partner, Wilde Design.
The evening kicked off with cocktails and hors d’oeuvres in the theater’s impressive lobby, followed by an awards presentation using a lively and engaging new format. ADC Gold Cube winners were asked in advance to create and submit their own 30-second acceptance videos in which they were given free rein to be creative in how they thanked their teams and expressed their views on the challenges of creating winning work. In lieu of having people come up on stage to accept each award, the widely varied and entertaining video acceptances were screened as each ADC Gold Cube winner was announced.
At the conclusion of the awards gala, the celebration continued a few blocks away for the official ADC 89th Annual Awards after-party at the ADC Gallery. The open-bar after-party included food prepared by noted chef Gabrielle Hamilton of Prune in New York’s East Village (www.prunerestaurant.com), signature cocktails by master mixologist Alex Ott and music by hot-tipped Brooklyn indie band Twin Sister (http://twinsistermusic.com/).
ADC gratefully acknowledges Fast Company, Adobe System and Corbis Images for their sponsorship support of the ADC 89th Annual Awards gala and after-party.
All ADC Cube medalists and Merit winners will be included in the Art Directors Annual 89, a hardcover book to be published in December 2010. For a detailed list of winners and creative credits for top awards, please contact Jen Larkin Kuzler jen@adcglobal.org. Television and radio winners are available as QuickTime and MP3 files.
The Art Directors Club ((www.adcglobal.org)) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit global membership organization whose mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. Follow us on Twitter (http://twitter.com/adcglobal), Facebook (http://www.facebook.com/adcglobal) and LinkedIn (http://www.linkedin.com/groups?home=&gid=3621).
