Mark Cadman joins Publicis as CEO of Publicis Seattle, reporting to Publicis USA Chairman and CEO Susan Giannino. Mr. Cadman was most recently CEO at Euro RSCG London. Publicis Seattle is a highly touted, creative and digitally integrated office in the Publicis Worldwide network. Bob Moore, Publicis USA Chief Creative Officer, has his home base in the Seattle office; and together, Mark and Bob will lead Publicis Seattle.
“Mark is the guy we’ve been looking for. The creative department in particular is thrilled to have Mark as our CEO, because he’s been a part of great campaigns his entire career. He will have an immediate impact in Seattle,” said Mr. Moore.
Mr. Cadman has been involved in award winning work for clients as diverse as Volvo, Tesco, Unilever (Hellmans and Sure), The Royal Opera House, Evian and Citroen. Campaign Magazine named Tesco ‘Advertiser of the Year’ in 2005, on the back of launching several high profile campaigns.
Mr. Cadman stated, “I am thrilled to be joining the Seattle office of Publicis, one of the most exciting creative agencies in the US. Having Bob Moore there to partner with in Seattle is a huge opportunity for me to do what I love – to lead a truly creatively driven agency. The office has world-class creative talent and some terrific clients, and has taken all the right steps to embed digital in its core offering. The recent Chevrolet win only goes to show the scale of the agency’s potential.”
“Mark is the perfect leader for this unique office,” Ms. Gianinno added. “He understands how to build and motivate a creative culture; and, his entrepreneurial bent will help us keep Seattle on the leading edge in this ever changing industry.”
Under Mr. Cadman’s leadership, Euro RSCG enjoyed three consecutive years of growth to become the 5th biggest agency in the UK. In 2008 the agency was shortlisted for “Creative Agency of The Year” by Marketing Magazine on the back of significant new business wins and a vastly improved creative product. Prior to Euro RSCG, he was part of the management team at Lowe Lintas when they were named Campaign Magazine’s “Agency of The Year” and ultimately became the Managing Director of Lowe.
Mr. Cadman replaces Randy Browning who left the agency in March to pursue other career opportunities.
About Publicis Seattle
Founded in 2001, Publicis Seattle is part of Publicis Worldwide in the USA, the North American regional operating unit of Publicis Worldwide, the largest global advertising network within Publicis Groupe. Publicis Seattle are experts at creating contagious ideas that ignite and change conversations. The Seattle team has created award-winning holistic campaigns for clients including T-Mobile, General Motors Chevrolet, HomeAway, Citi, Hewlett-Packard, Tap Project – UNICEF, Coinstar, RealNetworks and Washington’s Lottery. Publicis Worldwide is part of the Paris-based Publicis Groupe, the world’s third largest and fastest growing communications company in the world. For more information, please go to www.publicis-usa.com.
