In less than one year as a commercial director, Ruben Latre gains momentum with his win as BEST NEW DIRECTOR at the 2010 APCP Awards in Madrid, Spain. APCP (Asociación de Productoras de Cine Publicitario) is the leading advertising film producers association of Spain. A front-runner, Latre was the recipient of an unprecedented three out of four nominations in the category.
Created through Vitruvio Leo Burnett for the Sitges Film Festival, the commercial won a total of three awards, including BEST NEW DIRECTOR.
Eight months ago Ruben Latre booked his first broadcast commercial directing job; a five commercial campaign for the multi-billion dollar corporation SACYR VALLEHERMOSO through Y&R Madrid. One of the five spots was named Spot of the Month and later got him one of his three nominations as BEST NEW DIRECTOR.
During post-production of the SACYR campaign, Latre directed the commercial “Alien. Huevo Roto” for the Sitges Film Festival. At the APCP Show the Sitges spot picked up three awards: BEST NEW DIRECTOR, BEST MAKE UP, and BEST COMMERCIAL SPOT QUALITY/PRICE.
Sitges was followed closely by “Imagen” a spot for Biomasa through McCann Madrid, which earned him yet another nomination as BEST NEW DIRECTOR.
Angel Recio, the Executive Producer of Lee Films in Madrid, has said of Latre, “What Ruben offers in terms of capability he matches with the passion he brings to each of his projects. He is respected and revered by his crews and cast. Everyone who has the opportunity to work with him is impressed by his ability, commitment, and humility as an artist.”
With the success of the SACYR campaign, Y&R Madrid called on Latre again to direct a commercial for Iberdrola, starring the Spanish National Soccer team, which is currently airing and will run through the World Cup.
Simultaneously, stateside, he has been building his brand roster, directing work for Pure & Natural, Mott’s Cookies, COTY, Rite Aid, Travelers Insurance and Amnesty International.
New York based, Latre is working with Kipany Pictures, repped by Laura Zinn of Zinndependent.
Credits
Ad agency: Leo Burnett – Vitruvio
Creative Director: Rafa Antón
Production company: Lee Films
Executive Producer: Angel Recio
Producer: Yago Carvajal
Post-production: Serena
DOP: Oriol Vila
Director: Ruben Latre
Cast: Daniel Akinola, Asosa Omo, Gian Fahle, Cristina Maristany
About Kipany Pictures
Kipany Pictures is a destination for creative thinkers and artists, that stands behind substance and quality. We’re focused on delivering high-end, cross platform content but we are also a place where clients can find a new voice, fresh talent, and a global approach.
For more information, please visit www.kipanypictures.com.