The One Club announced the Gold, Silver and Bronze Pencil winners Friday evening at the 13th Annual One Show Interactive, the industry’s most prestigious awards competition celebrating the year’s best in digital advertising and new media. The ceremony took place at Terminal 5 in New York City.
Award winning work is judged by a panel of some of the leading creatives in the digital media space. The Jury lead by Jury Chair Iain Tait (Poke/London) includes, Keith Anderson (Goodby, Silverstein & Partners/San Francisco); Nicke Bergstrom (Mother/New York); Miguel Calderon (Grupo W/Mexico); Jorge Calleja (Wieden Kennedy/Amsterdam); James Cooper (Saatchi & Saatchi/New York); Brian Cooper (Dare/London); Coleen Decourcy (TBWA/New York); Nancy Hartley (SapientNitro/Australia); Neil Heymann (Droga5/New York); Naoki Ito (Wieden+Kennedy/Tokyo); Kris Kiger (RGA/New York); Dan LaCivita (Firstborn/New York); Alex Lieu (42 Entertainment/Pasadena); Matt O’Rouke (McCann/New York); Paulo Perez (Bossanova Films/Brazil); Vivian Rosenthal (Tronic Studio/New York); Stef Selfslagh (Boondoggle/Belgium); Geoff Teehan (Teehan+Lax/Canada); Nina Thelberg (B-Reel/Sweden); Raphael Vasconcellos (Agencia Click/Sรฃo Paulo); Johnny Vulcan (Anomaly/New York); Rick Webb (Barbarian Group/New York) and Yanyan Yang (OgilvyOne/Beijing).
“This year we saw a 20% increase in entries from around the world, more importantly we saw a some of the best creative digital solutions for brands,” said Kevin Swanepoel, President the One Club. “Gone are the days of creating cool digital gimmicks, today’s digital agencies are creating smart business solutions”.
The evening was produced by The One Club, the world’s foremost non-profit organization dedicated to recognizing excellence in advertising and design. Presenters at One Show Interactive included Kris Kiger from R/GA, Nick Parrish from Contagious, Matt O’Rourke from McCann Erickson, Nicke Bergstrom from Mother and Robert Wong from Google.
The One Show Interactive’s top Pencil winners include:
Goodby, Silverstein & Partners/San Francisco โ 4 Silver, 4 Bronze
DDB/Stockholm โ 1 Gold, 2 Silver, 2 Bronze
Wieden+Kennedy/Portland โ 3 Gold, 1 Silver
BBDO/New York โ 1 Gold, 2 Silver, 1 Bronze
The Martin Agency/Richmond โ 2 Gold, 1 Silver
Tribal DDB/London โ 2 Gold, 1 Silver
Crispin Porter + Bogusky/Boulder โ 2 Silver, 1 Bronze
Pereira & O’Dell/San Francisco โ 1 Silver, 2 Bronze
Winners included fashion label UNIQLO’S “Lucky Switch” from Dentsu/Tokyo, the John F. Kennedy Presidential Library’s “We Choose the Moon” website by The Martin Agency, “Monopoly City Streets” by Tribal DDB in London and Gatorade “Replay” by TBWAChiatDay/Los Angeles.
Best of Show was awarded to the Nike Livestrong Foundation “Chalkbot” by Wieden+Kennedy/Portland. The experiential campaign allowed users to text messages through their cell phones, online and Twitter to the Chalkbot, which was a robot that “chalked” inspirational messages along the Tour de France for riders and spectators to see.
A complete list of the 2010 One Show Interactive Gold, Silver and Bronze Pencil winners and finalist entries (including agency and award title) can be found at http://www.oneclub.org.
One Show Interactive took place during Creative Week NYC. The Honorable Mayor Michael Bloomberg proclaimed the week of May 10th “Creative Week” for The One Club’s Second Annual Creative Week. The One Club, the world’s foremost non-profit organization dedicated to elevating creative work in the advertising industry, earlier this month announced the initial line-up for the Second Annual Creative Week, taking place in New York City from May 10 to May 16, 2010. Creative Week is a celebration of creativity in advertising, design, digital media and the arts. For more on Creative Week NYC, please visit: www.creativeweeknyc.org.
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About The One Club
The One Club, which exists to champion and promote excellence in advertising and design in all its forms, is a non-profit organization dedicated to promoting the craft of advertising. Founded in 1975, The One Club has approximately 1,000 members, including copywriters and art directors. As part of its mission to promote high standards of creative excellence, The One Club produces four prestigious awards showsโthe One Show, One Show Design, One Show Interactive and the recently launched One Show Entertainment. Judged by a panel of the advertising industry’s elite creative directors, the One Show acknowledges excellence in art direction and copywriting in a variety of categories, including television, radio, newspapers, magazines, billboards and public service announcements. The coveted One Show “Gold Pencils” are regarded as the zenith of achievement in the advertising world.
The One Club also premiered its critically acclaimed documentary film, Art & Copy, at the Sundance Film Festival in 2009.
The One Club regularly produces a variety of events and materials that encourage aspiring advertising types to hone their craft. These programs include:
* The One Club diversity outreach
* The One Show College Competition and portfolio reviews
* Gallery exhibitions and lectures
* one. a magazine, produced by The One Club for creatives, by creatives
* The One Show Annual, showcasing the best advertising worldwide
In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of advertising schools across the country.
