The Art Directors Club (www.adcglobal.org), the premier organization for creatives in integrated media and the first global creative collective of its kind, today announced the winners of its prestigious ADC 89th Annual Awards.
BBDO New York was the top agency winner with three ADC Gold Cubes, followed by Goodby, Silverstein & Partners and Wieden + Kennedy with two Golds each. On the client side, HBO received three ADC Gold Cubes, including two for “Cube Film Installation” in the advertising (unconventional/guerilla) and design (environmental design) categories, while NIKE “Livestrong Foundation” and The New York Times Magazine each won two Golds. Colgate also receiving two ADC Gold Cubes, one each for the “Comics” campaign by Prolam Y&R, Santiago, Chile, and “Take Them Out” from Miami Ad School Europe, Hamburg, Germany. ADC Cubes were awarded for work from 25 countries this year.
The ADC 89th Annual Awards will be presented on May 19, 2010 at the SVA Theatre at the School of Visual Arts in New York. This year marks the first time the club has ever presented a best-in-show ADC Black Cube, which was introduced last year, and the first time in 12 years that ADC has made such a selection. In addition, ADC will name recipients of this year’s Agency of the Year, Network of the Year, Design Team of the Year, Interactive Agency of the Year and School of the Year honors, based upon cumulative points for this year’s winning work, and the ADC Vision Award, presented by the ADC Board to a company or individual whose work embodies the ADC mission and presents breakthrough ideas.
ADC Gold Cube winners in all categories are listed below.
Advertising: 50 ADC Cubes (8 Gold, 17 Silver, 23 Bronze, 24 Merit)
ADC Gold Cube Advertising winners in their respective categories were:
โข BBDO New York, New York, NY, USA for HBO “The Affair”, broadcast innovation, TV/cinema
โข BBDO New York, New York, NY, USA for HBO “Cube Film Installation”, collateral advertising, unconventional/guerilla
โข JWT Shanghai, Shanghai, China for CEPF “Shan Shui”, public service/non-profit/education, campaign, poster/billboard/outdoor
โข Miami Ad School Europe, Hamburg, Germany for Colgate “Take Them Out”, product/service promotion, magazine, consumer, student
โข Prolam Y&R, Santiago, Chile for Colgate “Comics”, campaign, product/service promotion, magazine
โข Savannah College of Art & Design, Savannah, GA, USA for “Deadline”, animation, broadcast craft/digital technique, student
โข TBWAHuntLascaris, Johannesburg, Sandton, South Africa for The Zimbabwean “The Trillion Dollar Campaign”, print innovation, campaign, poster/billboard/outdoor
โข Y&R Dubai, Dubai, UAE for Harvey Nichols “Cause & Effect”, campaign, poster/outdoor/billboard
Design: 76 ADC Cubes (8 Gold, 21 Silver, 48 Bronze, 67 Merit)
ADC Gold Cube Design winners in their respective categories were:
โข BBDO New York, New York, NY, USA for HBO “Cube Film Installation”, environmental, environmental design
โข California College of the Arts, San Francisco, CA, USA for California College of the Arts-Graphic Design Thesis “Visualizing the Invisible”, book design, student
โข Masashi Kawamura, New York, NY, USA for Zealot Co. Ltd./Neutral Nine Records “SOUR ‘Hibi No Niero’ (Tone of Everyday)”, music video, TV/cinema
โข Office: Jason Schulte Design, San Francisco, CA, USA for Ogilvy & Mather, New York “IBM Smart Planet campaign”, branding
โข Pentagram Design, New York, NY, USA for The Cooper Union “The Cooper Union Signage and Environmental Graphics”, wayfinding systems/signage/directory, environmental design
โข Purpose, London, UK for EFFP (English Farming and Food Partnerships) “EFFP identity”, corporate identity program, corporate & promotional design
โข The New York Times Magazine, New York, NY, USA for The New York Times Magazine “Obama’s People”, photography, magazine editorial
โข The New York Times Magazine, New York, NY, USA for The New York Times Magazine “Great Performers”, photography, magazine editorial
Interactive: 23 ADC Cubes (8 Gold, 5 Silver, 10 Bronze, 7 Merit)
ADC Gold Cube Interactive winners in their respective categories were:
โข Domani Studios, Brooklyn, NY, USA for John F. Kennedy Presidential Library & Museum “We Choose the Moon”, non-profit/reference/educational, website
โข Dream Real Digital, Cape Town, South Africa for cdscds “cdscds”, self-promotion, blogs, communities and social networks
โข Forsman & Bodenfors, Gothenburg, Sweden for IKEA “Facebook Show”, product/service/entertainment promotion, blogs, communities and social networks
โข Goodby, Silverstein & Partners, San Francisco, CA, USA for GE “Plug into the Smart Grid”, product/service/entertainment promotion, website
โข Goodby, Silverstein & Partners, San Francisco, CA, USA for HP “Summit on the Summit”, campaign, product/service/entertainment promotion, campaign site
โข Leo Burnett/Arc Worldwide, Chicago, IL, USA for P&G Tampax “Zack Johnson”, product/service/entertainment promotion, online branded content
โข Wieden + Kennedy, Portland, OR, USA for NIKE “Livestrong Foundation”, campaign, product/service/entertainment promotion, beyond the web (interactive kiosk, installation)
โข Wieden + Kennedy, Portland, OR, USA for NIKE “Livestrong Foundation”, campaign, product/service/entertainment promotion, new media innovation
ADC Hybrid: 1 ADC Hybrid Cube awarded, 4 Merit
The ADC Hybrid category honors the year’s most game-changing, innovative and inspiring work, and the most relevant, entertaining, engaging brand experiences and advertising solutions. This year’s ADC Hybrid Cube winner is:
โข Martin Agency, Richmond, VA, USA for John F. Kennedy Presidential Library & Museum, “We Choose the Moon”
ADC Design Sphere: 1 ADC Design Sphere Cube awarded, 2 Merit
Now in its third year, ADC Design Sphere honors a comprehensive and sustained program of design, by a single design firm for a single client. This category recognizes those who set the standard for excellence in consistent, innovative and relevant design communications for a period of 3-10 years and/or beyond. This year’s ADC Design Sphere Cube went to:
โข Bruketa & Zinc, Zagreb, Croatia for Podravka, annual report
ADC-Nissan Student Brief Competition: 5 ADC Cubes (2 Gold, 1 Silver, 2 Bronze, 2 Merit)
This year also marks the inaugural ADC-Nissan Student Brief Competition. Playing off the Art Directors Club prestigious Cube award, students were asked to respond to a brief for the new Nissan cubeยฉ, which was then judged by a jury of Nissan executives and creatives from TBWAChiatDay, the car company’s ad agency.
Winners of the first ADC-Nissan Student Brief Competition Cube are:
โข Academy of Art University, San Francisco, CA, USA for “Mobilize”
โข Miami Ad School, Miami, FL, USA for “Nissan cube Hostel”
The two winning teams will split a $3,500 scholarship award from Nissan and $2,500 from ADC.
All ADC Cube medalists and Merit winners will be included in the Art Directors Annual 89, a hardcover book to be published in December 2010. For a detailed list of winners and creative credits for top awards, please contact Jen Larkin Kuzler jen@adcglobal.org. Television and radio winners are available as QuickTime and MP3 files.
ADC 89th Annual Awards gala and after-party featuring Twin Sister
The ADC 89th Annual Awards will be presented on May 19, 2010, 6:30 pm at the SVA Theatre at the School of Visual Arts, 333 West 23rd Street, New York. After an hour of cocktails and hors d’oeuvres in the theater’s impressive lobby, the awards will be presented using an engaging, fast-paced new format that will allow winners to thank their teams and express their views on the challenges of creating winning work.
ADC Cube presenters will be a who’s-who of top industry creatives, including ADC past presidents Bob Greenberg, chairman, CEO, global CCO at R/GA, Paul Lavoie, chairman, TAXI and Bill Oberlander, EVP, CCO-New York, Cossette Communications, as well as past presidents/ADC Hall of Fame laureates George Lois and Richard Wilde, chair, BFA Advertising and Graphic Design Department, School of Visual Arts and founding partner, Wilde Design.
At the conclusion of the awards gala, the celebration continues a few blocks away at the official ADC 89th Annual Awards after-party at the ADC Gallery, 106 West 29th St, New York. The open-bar after-party includes hors d’oeuvres, signature cocktails and music by hot-tipped Brooklyn indie band Twin Sister. More details about the ADC 89th Annual Awards after-party will be announced shortly.
For more information about the ADC 89th Annual Awards gala and after-party, and to buy tickets, please visit http://www.adcglobal.org/gala.
The Art Directors Club (www.adcglobal.org) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit global membership organization whose mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. Follow us on Twitter (http://twitter.com/adcglobal), Facebook (http://www.facebook.com/adcglobal) and LinkedIn (http://www.linkedin.com/groups?home=&gid=3621)
