Greystripe, the leading rich media mobile advertising network, today announced their latest iFlash ad units will launch in May. The iFlash ad units will allow advertisers to deliver their existing Flash creatives on the iPhone and iPad. Greystripe’s iFlash technology has already delivered great results on the iPhone. According to results from surveys conducted by comScore, Greystripe’s iFlash mobile advertising outperforms web advertising norms.
Using their award-winning iFlash technology, Greystripe takes ads created using Flash and transcodes them to run on the iPhone and iPad. Advertisers see higher performance with iFlash ads in mobile, compared to the same online campaigns, with average CTRs well above 1%.
With the recent introduction of the iPad, the line between mobile phones and the PC is blurring, and advertisers have an increasing need to leverage the same creatives across digital mediums. iFlash ad units offer Greystripe’s wide advertiser base an automated, scalable and seamless platform for delivering their existing IAB standard Flash creatives on the iPhone and iPad. Running the same creatives on multiple platforms allows advertisers to directly compare results by platform.
Results from comScore surveys show that iFlash ad campaigns outperform online campaigns:
– Total awareness of brand: 10.4% lift with iFlash ads on the Greystripe network versus 2.0% lift from online
– Awareness of ad: 23.3% lift with iFlash ads on the Greystripe network versus 3.0% point lift from online
– Likelihood to recommend brand: 3.4% point lift with iFlash ads on the Greystripe network versus 1.0% point lift from online
– Intent to purchase/watch: 4.7% lift with iFlash ads on the Greystripe network versus 4.0% point lift from online
Brands such as HP, Burger King, Axe, Dunlop and LeapFrog have selected Greystripe for their iFlash technology and proven performance.
“We’re committed to making it easy for advertisers to achieve results in mobile by removing barriers to execution and offering the engaging power of Flash-authored creatives on the iPhone and iPad,” said Michael Chang, CEO for Greystripe.
For more information, visit <a href="(www.greystripe.com)/ipad”>(www.greystripe.com)/ipad.
About Greystripe
Greystripe is the leading rich media mobile advertising network delivering brand advertising to mobile applications across iPhone, Android and over 1400 Java feature phones. Greystripe’s network of over 2000 mobile applications gives brands the ability to communicate their advertising message to a unique mobile audience, developers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.
Greystripe reaches millions of mobile users by powering over 180 Catalog distribution partners, through its online and mobile portal GameJump.com and deliver ad-supported apps through the iPhone App Store, the Android Marketplace, and Nokia’s Ovi Store.
Greystripe ((www.greystripe.com)) was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.
