Trailer Park, the industry’s leading entertainment marketing agency, has announced its expanding Video Games Group, with a new hire and a company promotion. Trailer Park has named Videogame Industry Veteran Richard Sankey as Co-Director of TP Video Games, and has, concurrently, also promoted Brian Setzer to Co-Director of that same group. The announcements were made today by Rick Eiserman, CEO, Trailer Park, Inc.
Recent projects from TP Video Games include the award winning integrated campaign for Borderlands, and the recently awarded campaign for Batman: Arkham Asylum 2. In addition, TP Video Games has been responsible for launching many of the most recognizable brands over the last 12 months, including Bioshock 2, Little Big Planet, Uncharted 2, MAG, and Lego Harry Potter, among others.
ABOUT RICHARD SANKEY
With over 12 years of experience in a broad diversity of successful entertainment launches, ranging from new IPs to established franchises, Videogame Industry Veteran Richard Sankey, most recently Vice President, Games, Crew Creative, brings to Trailer Park a proficiency and understanding of the gaming landscape seasoned by the shepherding of over 100 campaigns for many of the industry’s leading publishers. These have included projects for: EA, Sega, Sony Online Entertainment, Atari, LucasArts, Warner Brothers Interactive, Ubisoft and Disney Interactive, among several others.
For each IP launch he directs, Sankey specializes in crafting a comprehensive brand vision that is clear, consistent and unwavering, while at the same time versatile enough to be applied across the extensive array of media platforms necessary to reach today’s consumers. In addition to running TPVG’s
award-winning interactive and A/V team and sharing oversight of all internal day-to-day operations, Sankey is also charged with helping to lead TPVG’s continuing expansions of its already sizable client base and range of services.
A graduate of the University of Reading, Sankey began his career at Leo Burnett Worldwide in London, and has continued to hone his career-long commitment by delivering consistently excellent, client-committed, strategic solutions to many of the entertainment’s industry’s leading advertising and branding agencies.
ABOUT BRIAN SETZER
Brian Setzer joined Trailer Park in 2004 in the title of Account Executive. He is passionate about working with clients to create marketing that breaks through, stands out and rises above. Setzer has helped to develop and oversee integrated campaigns with many of the major players in the videogame space, including such companies as Activision, Vivendi, Capcom, Konami, Sony, EA, Ubisoft, Turbine, D3, Disney, THQ, Aeria Games, Midway and Warner Bros. Interactive.
Setzer is fueled by his desire to ensure the delivery of the best work and service possible and the tenacity to figure out the most efficient ways to make it happen. With an in-house team of specialist, across Print, AV, Online, Strategy and Branding, he is consistently inspired by the creative environment at Trailer Park.
With an eclectic mix of interests, Setzer previously owned and operated a novelty product company, where he developed, marketed and sold gift items to major retail outlets, both domestically and abroad. He received his B.S. with a major in Finance from Santa Clara University and his Masters of European Business Affairs and Business Law degree from Lund University, Sweden.
ABOUT TRAILER PARK:
Trailer Park, based in Hollywood, CA, is the entertainment industry’s leading entertainment marketing agency – a highly creative, collaborative agency spanning AV, Digital, Print/Design, and Advanced Content. The agency’s clients
span theatrical, home entertainment, television, videogames, consumer products, and live events. For more information about Trailer Park, please visit http://www.trailerpark.com and www.trailerpark.com/videogames
Media Contact for Trailer Park: Dan Harary Asbury PR Hollywood, CA 323/993-3000 x 211 Contact Dan via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More