CLIENT
HIP Health Plan of New York.
PRODUCTION CO.
Washington Square Films, New York.
Pete Sillen, director; Patrick Cady, DP; Josh Blum, executive producer; Alex Johnson, producer. Shot on location in New York.
AGENCY
The Lord Group, New York.
Mary Ann Maier, creative director/art director; Shawn Shields, creative director/copywriter; Teresa Wakabayashi, director of broadcast production/producer.
EDITORIAL
earth2mars, New York.
Jeff Cahn, editor.
POST/VISUAL EFFECTS
earth2mars.
Joe Orlowski, online editor; Eric Robel, type designer.
The Anx, New York.
John Crowley, colorist.
AUDIO POST
SoundHound, New York.
James Von Buelow, mixer/engineer.
MUSIC
McHale Barone, New York.
Chris McHale, Joe Barone and Mark Von Em, composers; Tim Leitner, mixer.
SOUND DESIGN
SoundHound.
James Von Buelow, sound designer.
THE SPOTS
"Anthem Branding" (:60/:30) announces HIP’s expanded services, and features the tagline, "Now that’s HIP." "Access" (:30) highlights HIP Access, a new consumer health plan aimed at working New Yorkers. And "Medicare" (:60) showcases the HIP VIP Medicare Plan, as well as a free booklet of general Medicare information.
Spots broke in October.