Florida’s Natural breaks with a new national spot directed by Jeth Weinrich for Raleigh, N.C.-based Red Truck Films. The spot, “The Natural Way,” was shot on location in Florida with Atlanta-based agency, 22squared.
The agency creative team included associate creative director Isvel Rodriguez, copywriter Molly Molina, and art director Jen Pham-Corbett. Kelly Kissell produced the spot and also oversaw the post production, working with Jam Edit of Atlanta and Blazing Music + Sound of Raleigh.
View the spot at www.redtruckfilmsnewwork.com.
Florida’s Natural is one of the largest Florida citrus cooperatives, made up of more than 1,000 grower-members who own more than 50,000 acres of groves. In keeping with the co-op’s “never imported” mantra, “The Natural Way” TV spot features real co-op members and growers shot on location in central Florida.
About Red Truck Films
With a roster of award-winning directors based throughout the country, Red Truck Films, represented by Trailblazer Studios, produces spot work and non-traditional content, on location anywhere or on one of its two sound stages.