At the 2010 Creative Hall of Fame Ceremony, The One Club will honor two outstanding individuals for their commitment and excellence in advertising and design. 2010 Creative Hall of Fame Chairman, Tim Delaney from Leagas Delaney in London, will be on hand to induct Mike Hughes, President and Creative Director of The Martin Agency, and the late Saul Bass, American graphic designer and Academy Award-winning filmmaker, for their significant and historic achievements.
“The 2010 inductees both add tremendous prestige to the Creative Hall of Fame. Mike Hughes’ 28-year creative leadership of The Martin Agency has propelled the agency from a regional creative shop to one of the top agencies in America. Saul Bass created a visual language for film titles as a new art form. It is appropriate to induct both a copywriter and a designer to the Creative Hall of Fame,” says Mary Warlick, Chief Executive Officer of The One Club.
This year’s ceremony will take place at The Metropolitan Club in New York City on Thursday, March 4, 2010.
For more than 40 years, the Creative Hall of Fame has paid tribute to advertising’s most brilliant minds whose unwavering creativity and commitment to excellence have raised standards in their industry. Membership in the Creative Hall of Fame represents a lifetime achievement. Several Creative Hall of Fame members were also featured in The One Club’s award-winning documentary film, Art & Copy. A number of cast members from the film will attend the dinner, including George Lois, Lee Clow and Dan Wieden.
The Creative Hall of Fame grew out of the Copy Club Hall of Fame, and its first honoree was Leo Burnett, inducted in 1961. Other notable Creative Hall of Fame members include David Ogilvy (1963), Bill Bernbach (1964), Ed McCabe (1974), Howard Gossage (1970), Jay Chiat (1994) Lee Clow (1997) and Hughes’ mentor at The Martin Agency, Harry Jacobs (2001). The 2005 inductees were Cliff Freeman, John Hegarty and the late Diane Rothschild.
2010 Creative Hall of Fame Inductees
Mike Hughes has spent most of his career at The Martin Agency, where he started as a copywriter and rose to his current position as president and creative director. Once famous mainly for its powerful print advertising, The Martin Agency today is a force in all media, traditional and new, with a particular strength in bringing not-so-everyday thinking to everyday products for everyday people. Hughes is especially proud of the agency’s well-known supportive culture. He was deeply involved in the founding of the VCU Brandcenter, where he’s been the only board chairman the school’s ever known. Mike Hughes joined The Martin Agency in 1978 and is currently President/Creative Director. Adweek has called Mike one of the nine best creative directors in America and his work for such brands as Walmart, UPS and GEICO proves that.
“I want us to be known for two things: outstanding strategic ideas and brilliant creative executions. One of the reasons this is such an exciting time to be in this business is that those ideas and executions aren’t limited to traditional media ads. We’re better than ever at building brands and sales on all kinds of platforms โ and we’re proving remarkably adept at wielding our strategic and creative abilities beyond anything that resembles advertising,” says Hughes.
Saul Bass (May 8, 1920 โ April 25, 1996) was an American graphic designer and Academy Award-winning filmmaker, but he is best known for his design on animated motion picture title sequences. Speaking for Saul Bass will be Bob Greenberg, founder of R/GA in New York. Greenberg worked with Saul Bass on a number of design projects and knew him well.
During his 40-year career he worked for some of Hollywood’s greatest filmmakers, including most notably Alfred Hitchcock, Otto Preminger, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the text racing up and down what eventually becomes a high-angle shot of the United Nations building in Alfred Hitchcock’s North by Northwest, and the disjointed text that raced together and was pulled apart for Psycho (1960).
Saul Bass designed the sixth AT&T Bell System logo. He also designed AT&T’s “globe” logo after the breakup of the Bell System. Bass also designed Continental Airlines’ 1968 “jetstream” logo, which became the most recognized airline industry logo of the 1970s.[1]
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About the One Club
The One Club, is a non-profit organization dedicated to promoting creative excellence in advertising and design. Founded in 1975, The One Club has approximately 1,000 members, including copywriters and art directors. As part of its mission to promote high standards of creative excellence, The One Club produces the advertising industry’s most prestigious awards program, The One Show. Judged by a panel of the advertising industry’s elite creative directors, this annual event acknowledges excellence in art direction and copywriting in a variety of categories, including television, radio, newspapers, magazines, billboards and public service announcements. The coveted One Show “Gold Pencils” are regarded as the zenith of achievement in the advertising world.
The One Club regularly produces a variety of events and materials that encourage aspiring advertising types to hone their craft. These programs include:
ยท “Gold On Gold” lectures (award-winning industry professionals discuss the creative process)
ยท Portfolio reviews
ยท The One Show College Competition
ยท Creative workshops
ยท one. a magazine a quarterly magazine by and for advertising creatives
ยท One Club Gallery exhibitions
ยท The One Show Annuals, showcasing the best advertising, design and interactive of the year
In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of advertising schools across the country.
