CLIENT
Goya Foods.
PRODUCTION CO.
VT2 Media Design & Communications, Houston.
Guillermo Real, director; Tony Balderrama, director/DP; Steve Biello, director (tabletop)/DP; Diane Walling, executive producer; Christopher Rogers, producer. Shot on location in Houston, and at VT2 Studios, Houston.
AGENCY
Lopez Negrete Communications, Houston.
Javier Gonzalez-Herba, creative director/copywriter; Lynn Birdwell, producer; Guy Kirkland, art director; Francisco Vargas, executive producer.
EDITORIAL
VT2 Media Design & Communications.
Andrew Borton, offline editor.
POST/VISUAL EFFECTS
VT2 Media Design & Communications.
Andrew Borton, online editor; Laychin Lee, Flame artist; Cesar Quintanilla, Jesse Quintanilla and Gen Quintanilla, special effects.
Video Post & Transfer, Dallas.
Kelly Riemenschneider, colorist.
AUDIO POST
Accessible Sound, Houston.
Ken Bunoch, engineer.
SOUND DESIGN
Prado Sur Audio, Mexico City.
Rodrigo Barbera, sound designer.
THE SPOTS
Six :30s showcase the variety and quality of Goya products. "Psiquiatra" and "Psiquiatra—Florida" showcase Goya’s pre-cooked beans. A presumably depressed mom visits her psychiatrist. She explains that she has a very busy schedule and a family to take care. But now that cooking with Goya beans has simplified her life, she has time now for such events as fiestas. The woman then takes a can of Goya beans out of her purse and presents it to the doctor, who wonders what the possibilities of her own life could be with Goya. "Carne Feliz"—for Goya’s Adobo seasonings—opens on chicken and pork chop arguing inside the refrigerator over which of the two should get chosen to be sprinkled with the Adobo spice first. When the chicken "hears" mom coming toward the fridge to choose an entrée for dinner, it pushes the pork chop aside. Mom takes the chicken and seasons it, causing the chicken to shake its little rump out of happiness. "Luchador" takes place in a gym where wrestling is going on. Close-ups of the face of a costumed wrestler in pain are shown, presumably due to injury occurring inside the ring. However the wrestler is later revealed to be eating food with Goya’s Salsitos hot sauce. "Mariachi"—also for Salsitos—opens at a school where a handsome mariachi is running late for class. When he arrives, he notices that all the singers except himself are hitting the high notes, much to his teacher’s chagrin. He finally achieves his goal by pouring Salsitos sauce on his taco, as advised by his fellow mariachis. And "Mi Bebida Favorita," features the Goya drink, Nectares. A skateboarder grabs a Nectares and enters a fantasy-land, becoming a "super skater," performing numerous tricks. However once his can is empty, he returns to his normal "world."
Spots broke in September.