In “Raise Your Hand” a new commercial for BlueCross BlueShield of Tennessee with JWT, Lost Highway Films director Sasha Levinson transforms her visual story-telling into another beautifully crafted spot that manages to capture the true spirit of Tennessee and its wonderful inhabitants.
The spot is a salute to pure southern living, a slice of everyday Americana. The spot revolves around ordinary folks and the many questions they have about healthcare during these hard economic times. Luckily BCBS has the answers. Levinson with the assistance of DP Carlos Veron create a thought-provoking and visually stunning spot. The two have recently collaborated on several commercials for NC State, Payless Shoes and Progress Energy.
Agency credits go to Brian Steinwede, Ross Aboud, Denise Arnold & Chrissy Kaibni at JWT. The live action was shot by Director of Photography Carlos Veron at The Skouras Agency. Lost Highway Films credits go to Executive Producer Marc Rosenberg and Line Producer Nicole Rodan. The spot was cut by Joel Brand at Outback Editorial.
About Lost Highway Films
Lost Highway Films is a television & film production company specializing in commercials, webisodes, internet content, virals, and promos. LHF understands client’s goals creatively and can provide amazing production value and support. Director Sasha Levinson rounds out the LHF roster comprised of Aggressive, Eddy Chu, Michael Patterson, Andre Maat & J.C Khoury.
For further information contact LHF call 212.242.7400, e-mail info@losthighwayfilms.com or visit our website at www.losthighwayfilms.com.