Independent music company PrimalScream Music created original music and sound treatment for a Hyundai campaign via Innocean Worldwide/Irvine, that began airing during the Super Bowl XLIV broadcast on Sunday, February 7, 2010.
The ads were directed by Ed Miller, and PrimalScream Music’s Nicole Dionne said her team was inspired by the reflections and angles in the visuals. “We had breathtaking imagery, true movement, and color to work with, and this helped us enhance the connection with the viewer through music. We really connected with the creative team and director on this campaign,” she noted. “We were given the room to complement with sound and music what they had achieved with the visuals.”
About PrimalScream Music
Our purpose for each campaign is to produce authentic and sensational music branding. This requires creating an authentic message for the consumer. To accomplish this, we collaborate with a uniquely talented and esteemed group of record producers, bands, musicians, singers, film composers, programmers, as well as countless others – specifically chosen to meet the goals of each campaign. The result is an unparalleled “iPod-worthy” product that improves the brand image, communicates directly with viewers, and exceeds our clients’ musical aspirations.
At our company, original music is created, written, produced and delivered specifically to each client. Formed in 1995 and overseen by Creative Director/Executive Music Producer Nicole Dionne, PrimalScream Music has worked with a wide range of musicians and composers in all genres of music, for a diverse clientele including BMW, Starz TV Network, Visa, Sony PlayStation, Home Depot, UPS, Pepsi, Intel, Wachovia Securities and many more. www.primalscreammusic.com
