From capture, to post production, and through projection, digital cinema is changing the filmmaking and entertainment industry. The advent of the RED ONE™ 4K digital camera has been the catalyst for the digital revolution in filmmaking, broadcast commercials, and other media. Digital-cinema front-runners ASSIMILATE™ and Local Hero Post today announced they have partnered to bring filmmaking and creative professionals Post 2.0, next-generation post-production tools, workflows, and expertise to achieve the highest level of quality in digital cinema imagery.
Both companies are hosting The Future of Digital Cinema event on December 10 at opening night of Local Hero Post’s new 10,000 square-foot Santa Monica facility. Filmmakers and creative teams will see Post 2.0 in action, including demos of real-time, RED-native SCRATCH® 4K workflows and state-of-the-art DCI mastering for features and commercials.
Digital Cinema: One source for a variety of high-quality deliverables. The all-digital workflow enables a universal Digital Cinema Distribution Master (DCDM) from which all deliverables can be made — such as film release, HD video deliverables, web content, and more – at a quality comparable to 35mm film. Leandro Marini, co-founder and digital artist at Local Hero Post: “Digital Cinema isn’t the future anymore, its here now. The change is driven by reasons both pragmatic and aesthetic — how to create and deliver the highest resolution, highest quality imagery and deliverables, both efficiently and cost effectively. We’re responding to market demand by excelling at 4K workflows and using high-level post tools like SCRATCH, the standard for seamlessly working with native RED CODE R3D files.”
Jeff Edson, CEO at ASSIMILATE: “Post 2.0 is all about empowering the creative communities with powerful, next-generation post-production tools that enable a streamlined shoot-to-screen digital process. It’s a market shift that provides significant growth opportunities for the vast entertainment markets. RED is delivering on their promise of high-quality data acquisition with its 4K camera, and combined with our delivery of the SCRATCH 4K workflow, users can now have a seamless end-to-end pipeline. Forward-thinking companies like Local Hero Post are taking advantage of these technologies and applying their expertise to advance the art of superior imagery, delivering a quality of work that has rarely been seen before.”
New Local Hero Post Facility Opening
Local Hero Post is opening its new RED and DCI-centric Santa Monica facility in response to tremendous business growth that they attribute to meeting the demand for high-performance digital workflows. Based around an all SCRATCH 4K pipeline, Local Hero is pushing the technology envelope to help filmmakers and creative teams produce stunning images from digital acquisition formats.
ASSIMILATE Announces SCRATCH v5.0
SCRATCH v5.0 is the industry’s first RED ROCKET-enabled data workflow. From dailies, through conform, DI, and finishing SCRATCH v5.0 is the Post 2.0 tool that enables indies, studios, agencies, directors, and producers to achieve their creative vision efficiently and cost-effectively.
Learn more about The Future of Digital Cinema event at www.localherlopost.com or www.assimilateinc.com.
About ASSIMILATE
ASSIMILATE™ is transforming post production of visually complex imagery projects with its SCRATCH® Digital Process Solution, the essential mix for a real-time, resolution-independent data pipeline. Along with data management, the SCRATCH software features a rich set of DI and post tools for working in RED 4K, stereoscopic 3D, HD, SD, film, of any combination there of. ASSIMILATE is committed to empowering the broad spectrum of creative and post professionals with state-of-the-art, easy-to-use, data-centric solutions that deliver optimal price/performance. To learn more about SCRATCH and to access user case studies, see www.assimilateinc.com.
About Local Hero Post
Located in Santa Monica, CA Local Hero Post is an innovative, DCI-centric, post-production house that uses an all-SCRATCH digital pipeline for high-end finishing services of features and commercials. Working in real-time workflows, Local Hero simplifies the digital intermediate process for RED, 4K, 2K, HD, and film projects, and delivers a uniquely high-quality finish for every project. To learn more about Local Hero Post, see www.localheropost.com.
