SHOOT Magazine, the leading publication for commercial and entertainment production, announced today that Wieden+Kennedy has been selected as its 2009 Advertising Agency of the Year. A Feature section on Wieden+Kennedy will be a vital part of SHOOT’s high-visibility special Year-End Issue to be published on Friday, December 11, 2009.
SHOOT selected its pick for Ad Agency of the year based on which agency made the biggest positive impact in ’09 in terms of brand building, creative, and successfully weaving its clients into the social fabric of mainstream and pop culture. In an evolving creative marketplace where advertising and entertainment have come together, Wieden+Kennedy stood out in 2009, winning a coveted entertainment industry award, the primetime commercial Emmy, for Coca-Cola’s “Heist”–and for that matter being the only agency to have multiple spot Emmy nominations this year, the other two being for CareerBuilder.com’s “Tips” and Nike’s “Bottled Courage.” The agency’s entertainment business chops were also evident in its Cannes Lion-winning integrated campaign for the feature film Coraline, its creative hand in promoting Disney Pixar’s Up, and a currently unfolding campaign designed to engage gamers for Dante’s Inferno. Outside-the-box thinking led to W+K thinking “inside the box,” literally, for Coraline and Dante’s Inferno, and this expansive mindset is evident in a raft of great work this year. SHOOT talks to the key creative & production executives about the dynamics that brought this work about in ’09. We’ll explore their accomplishments, work and the challenges they met on assorted fronts.
SHOOT Creative Marketer of the Year: California Milk Processor Board
SHOOT’s Marketer of The Year can be a client, a cause or a candidate (our top marketer in ’07 was Dove and in ’08 was Barack Obama).The fact is that great work requires a great client and we look to identify, assess and explore the client whose advertising and marketing resonated with the public in ’09. SHOOT’s pick for Creative Marketer of 2009 is the California Milk Processor Board. Dating back to its “got milk?” introduced in 1993, a query that has become part of and taken different forms in mainstream popular culture, the California Milk Processor Board has stretched its reach well beyond the Golden State. This California client has indeed been a global phenomenon and 2009 was a remarkable chapter in its advertising/marketing legacy, particularly the brand’s efforts in the teenage and Hispanic markets through agencies Goodby, Silverstein & Partners, and Grupo Gallegos, respectively. From an audacious online rock opera featuring spandex clad rocker White Gold to the client’s first animation spots which connected with Hispanic consumers, SHOOT looks at what California Milk accomplished–and how it was accomplished–in ’09.
In addition to features on SHOOT’s Agency of the Year and Marketer of the Year this Special Issue will provide creatives, filmmaking, commercialmaking and entertainment production industry readers with a look back on 2009, plus much more when published on Friday, December 11, 2009.
Here’s rundown of additional features in SHOOT’s “Year-End” Issue:
Year-In-Review: Reflections & Lessons Learned
A cross-section of industry professionals spanning ad agencies, the production, post and visual effects communities will reflect on the most significant creative and business developments and trends of 2009. We’ll hear from creative & production executives from ad agencies including BBDO N.Y., BBH New York, DDB West, Deutsch N.Y., Goodby, Silverstein & Partners, Grey New York, Hill Holliday, JWT London, Publicis in the West.
SHOOT “Kickoff to 50th Anniversary” Feature Series, Feature #1
SHOOT first appeared on the publishing scene in 1960 as part of Back Stage, a weekly newspaper covering a combination of performing arts and commercial production news and features. The two distinct sections continued as one publication until mid-1990 when the section covering ad agencies, production and postproduction was spun off and became its own publication. As SHOOT embarks on its 50th year, it kicks off a series of special issues and events that will run throughout 2010, culminating with a special SHOOT 50th Anniversary Commemorative Issue, Industry Event and Anniversary Bash in December 2010. In this issue we kick off the first in a series of SHOOT 50th Anniversary articles exploring the past, present & future of various industry segments. A full slate of special issues, new products and events will be announced in December 2009. Helping us kick off the inaugural feature in this special series will be Larry Bridges, founder of Red Car; Lee Clow, chief creative officer/global director of Media Arts, TBWA Worldwide, and chairman of TBWAMedia Arts Lab; director Bob Giraldi of Giraldi Media; and Bob Greenberg, chairman/CEO/global chief creative officer, R/GA, who share perspectives and insights with SHOOT.
Top Ten Visual Effects and Animation Chart
The last quarterly Top Ten Chart for 2009, SHOOT highlights the past quarter’s most notable visual effects and animation commercials and branded content, with backstories on the top two entries.
Southeast Production and Post
The state of production and post in the Southeast U.S. will be spotlighted in a special feature covering notable work, filming incentives and developing infrastructure in the region.
Also in the Issue
The Latest Industry News, ScreenWork Section (Top Spot of the Week and The Best Work You May Never See), and Regular Columns (Spot.com.mentary, Short Takes, The Stock Market and more)
Subscribe (or renew) today to SHOOT at <a href="www.shootonline.com.go/subscribe”>www.shootonline.com.go/subscribe
Issue Offers Great Advertising Opportunity
In the competitive world of commercial, interactive, branded content and entertainment production, getting noticed by the right decision-makers in the creative & production departments of Ad Agencies and by the right decision-makers at production and post companies, who are bombarded daily with sales promotion material, messages and reels, is no easy feat. The time-proven way to break through the clutter and stand out from the competition is to advertise in SHOOT. The environment is ideal for making an announcement, introducing new talent, saying thank you, boosting image, supporting creative and marketing talent, offering congratulations, listing company roster or showcasing recent work. Since the issue will be published on December 11, it also presents a great opportunity for Holiday and Happy New Year ads.
For information on placing a print ad in in SHOOT’s December 11 “Year-End” issue, contact:
Display ads
Roberta Griefer, Publisher, 203/227-1699 x13, rgriefer@shootonline.com
Classified/Recruitment
203/227-1699, ext 12, classified@shootonline.com
About SHOOT Magazine
SHOOT is the leading publication for commercial, interactive, branded content and entertainment production. SHOOT covers news and trends including the global paradigm shift toward digital video content creation. SHOOT Magazine is edited for advertising agency creatives & producers, and commercial and entertainment production/post industry executives and artisans. Through its “News” and “ScreenWork” sections, “Columns” and in-depth “Features”, each issue publishes timely news, relevant information and a behind-the-scenes look at the best new commercials, interactive advertising and branded entertainment with applicable feature film information and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising-related content that consumers view on a screen—a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. For further information please visit www.shootonline.com.
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