CLIENT
AirLifeLine.
PRODUCTION CO.
Twist Films, Minneapolis.
Rich Michell, director/DP; Jim Geib, executive producer; Dave Bellmont, producer. Shot on location in Minneapolis.
AGENCY
Campbell Mithun, Minneapolis.
Rick Gibson, deputy creative officer; Jennifer Johnson, creative director; Nicole Anderson, art director; Christy Martin, copywriter; Bill Smallcombe, producer.
EDITORIAL
Campbell Mithun, Minneapolis.
Ken Lemaire, editor.
POST
Pixel Farm, Minneapolis.
David Sweet, colorist; Doug Griess, online editor.
AUDIO POST
Campbell Mithun.
Todd Fyring, mixer.
MUSIC
Spank! Music and Sound Design, Chicago.
Gary Guzman, composer; Greg Allan, executive producer.
THE SPOT
The PSA "Maisy" features a profile of a young girl named Maisy—who is flown by her pilot Steve via AirLifeLine for free–to facilities for medical treatment. The :30 ends with the tag, "AirLifeLine—where hope takes flight."
Spot broke in October.