BeachHouse Films, the Santa Monica shop headed by executive producers Patti and David Coulter, has secured independent reps Mark Mirsky of Mirsky Reps, New York, and Jonathan Block-Berk of Whoa!, New York, to handle the East Coast….Los Angeles-headquartered A Band Apart has signed Commercial Artists Management (CAM), New York, for East Coast representation. A Band Apart will work closely with CAM’s Mary Knox, Amy Jones and Marc VanDermeer. A Band Apart was formerly repped on the East Coast by Creative Management Partners (CMP), New York. When Tim Case closed CMP’s spot representation division, houses on his roster began the process of seeking new sales on the East Coast. Case left the repping business to focus on and partner in Minder, a bicoastal production company that handles director Tony Kaye….Los Angeles-based Original Film has secured New York-based independent rep firm Maggie Klein & Co. to handle the East Coast….Independent Chicago-headquartered rep Chris Breneman will handle Midwest sales for London production house Academy….Cine/DRSA International, New York, has signed an agreement with HAT (Hayward & Towell) Productions, Sydney, Australia, to represent directors Adrian Hayward, Dena Ashbolt, Perry Westwood and director/cameraman Michael Joy for U.S. spot representation…. Production designer Reagan Jackson has signed with Beverly Hills, Calif.-headquartered International Creative Management (ICM) for representation. Additionally, DP Dion Beebe, A.C.S., has wrapped work on Chicago, and is again available for commercials via ICM….Primal Scream, Santa Monica, has signed independent rep Charlie McBrearty for West Coast representation…. Bicoastal Treat has signed directors Liz Hinlein and Mike Wang for European representation. Hinlein is handled in the U.S. by Dogtag Films, New York, while Wang is repped stateside by Trio Films, Venice, Calif….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More