George Burns and Rodney Junior, owners of Brothers III Enterprises, announced their decision to take action against the basketball legend, Julius “Dr. J” Erving, for stealing their commercial idea to use “fictitious doctors” to boost sales for the soda product, Dr. Pepper.
Burns met Erving at the Red Rock Resort and Casino, located in Las Vegas in November 2007. It was there Burns pitched his commercial idea and Erving expressed interest to collaborate with Brothers III Enterprises.
From November 2007 to February 2008, Burns kept in contact with Erving’s personal assistant via email correspondences and letters. Burns mailed a package with the commercial pitch and script to Erving, under the impression that Erving and his company, Egroup, were going to review it and agree to help Burns and his partner, Junior.
The surprise came in August 2008, when two co-workers informed Burns that Dr. Pepper had released the first commercial of their new campaign featuring the infamous Dr. J. The commercial had tweaks here and there, but was the same concept Burns had pitched to Erving.
“You can imagine my disbelief. Here I am waiting on a response from Erving’s camp about proceeding with our commercial idea for Dr. Pepper, and he had been using it to his advantage all along. It just saddens me,” expressed Burns.
Burns and Junior opened a civil action case against Erving in August 2008.
“We are going to fight this case to the end to ensure our clients receive the proper recognition they deserve,” said Barry Levinson, Barry Levinson Law Offices located in Las Vegas.
ABOUT BROTHERS III ENTERPRISES
Brothers III Enterprises has many components; from publishing to commercial concepts to printing greeting cards, they do it all. Their belief is “Pursuing excellence and nothing less” for their clients and all the projects that they do. Visit the Brothers III at www.brothersiii.com or on Facebook or Twitter.
Brothers III Enterprise, LLC Phone: 702-459-4298 Fax: 702-459-4298 E-mail: RSG@BrothersIII.com
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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