To kick off the new 2009 NFL season, Ford and The Atlanta Falcons will have fans racing to the Georgia Dome with two new online games, “Drive the Distance” and “Defend the Dome” to win premium prizes and home game tickets.
Every week during this year’s regular season, Atlanta local Ford dealers will reward the top 10 performers from the combined games’ leader board. To participate, fans can register to play at www.DefendTheDome.com. Grand prizewinners will receive a Falcons Fantasy prize pack that includes home game tickets, $100 in Dome dollars and VIP sideline passes. Other prizes range from tailgate kits to autographed jerseys and footballs signed by Matt Ryan, John Abraham, Tony Gonzalez, Roddy White and more.
For “Drive the Distance,” players begin their route traveling on Interstate 85 from Falcons’ training camp in Flowery Branch to The Georgia Dome. Once the player has selected a vehicle, a Ford F-150 pick up truck or Ford’s new Flex SUV, the obstacle course begins. Players will bob and weave through Atlanta traffic while avoiding debris, construction cones and other vehicles as citations are given if a fender bender occurs.
In “Defend the Dome,” players will get a sense of what it feels like to be part of the defensive line with their chance to become Falcons defensive end John Abraham. The ultimate goal of this game is to sack the QB 4 times in 4 downs in order to defend the Dome.
The idea behind the games came to light when Team Retail First, a division of J. Walter Thompson (JWT), who represents Ford, had envisioned interactive games to help get Atlanta Falcons fans involved and excited about the new season all while promoting Ford’s new Flex SUV and F-150 trucks.
With that in mind, Team Retail First approached Atlanta-based design and FX studio, Artistic Image (AI), to help bring their vision of the new games to life. AI previously designed Ford’s F-150 “Defend The Dome” promotional spot that still airs on the Dome’s jumbo-tron. This time around, with Team Retail First’s concepts, AI helped to develop two online games, a John Abraham figure, posters, and billboards.
To play, visit: www.defendthedome.com
To become a fan, visit: http://www.facebook.com/pages/Defend-the-Dome/61219770039
About Artistic Image (AI)
Artistic Image (Atlanta) is a leading creative-design studio serving the advertising, entertainment and broadcast industries. Founded in 1996 by award-winning designer and illustrator, Edward Dye and business partner, Michael Zarrillo, AI has emerged as a top producer of inventive design and FX. AI’s full-time multi-national staff includes designers, animators, editors and directors who excel at colorful conception, creation and production for broadcast, web and print media.
For more information, visit: www.artisticimage.com.
