CLIENT
PepsiCo/Pepsi.
PRODUCTION CO.
PYTKA, Venice, Calif.
Joe Pytka, director/DP; Vincent Joliet, executive producer; Carrie McLaren, producer. Shot on location in Anaheim, Calif.
AGENCY
Dieste, Harmel & Partners, Dallas.
Carlos Tourne, creative director; Karen Junkins, executive producer/producer; Jaime Andrade, art director; Aldo Quevado, copywriter.
EDITORIAL
Red Car, Dallas.
Jonathan Edwards, editor; Patrick Hammond, assistant editor; Carrie Callaway, managing director.
POST/VISUAL EFFECTS
The Syndicate, Santa Monica.
Steve Behar, colorist.
Video Post & Transfer, Dallas.
Martin Spirit, Fire/Inferno artist.
AUDIO POST
Video Post & Transfer.
Eric Jenkins, mixer/engineer.
MUSIC
Juniper, Dallas.
John Hunter, composer/arranger; Jon Slott, executive producer.
SOUND DESIGN
Red Car.
Jonathan Edwards, sound designer.
THE SPOT
In "Sound Check," Shakira interrupts her musical rehearsal to tend to a young fan who’s evaded a security guard. After she asks the boy if he’d like to watch her perform, the commercial cuts to Shakira in concert, singing to a crowd of arm-waving fans. The :30 ends with the familiar "Joy of Pepsi" tag.
Spot broke July 23.