The passing of “Gidget” the Chihuahua, has special meaning to pop culture, the ad industry and Berland Casting. Terry Berland cast Carlos Alazraqui as the voice of the Chihuahua that launched a stunningly successful campaign for Taco Bell.
We were handed the storyboards and told to “give this dog a personality”. We knew we needed to find a voice that portrayed mischievous, good natured humor. Gleaning from our vast knowledge of talent, the little Chihuahua’s voice was cast in one session. Little did anyone know the enormity of what a pop culture figure this Chihuahua would become. The combined talents of <a href="http://www.berlandcasting.com.>Terry Berland Casting and Carlos Alazraqui helped turn Gidget into a wildly popular mascot and an iconic star. Currently Alazraqui can be seen on Reno 911.
About Berland Casting
For over 25 years Terry Berland has been casting on-camera, voice over and animated projects for commercials, television and films. Experience, judgment and taste enable Berland Casting to achieve creativity and meet the needs of our clients. Our understanding of these needs bring us into the world of comedy, drama, beauty, and real people, delving into both pop and underground cultures. Protecting our clients against a myriad of unexpected complications is of the utmost importance. We craft a harmonious balance of creativity and business.
We have successfully cast people to shave their heads on camera, delved into the world of NASCAR racing, film aficionados, def jam, tuna fishermen and truck drivers, actors flying from wires, models who can act, seasoned actors with Broadway film and TV backgrounds and many other types. Berland Casting has won awards including Clio, Houston International Film Festival, Art Directors Club, Addy, New York Film Festival, Mobius Advertising Awards and International Film and Television Festival.
Some recognizable projects we have cast include Old Navy, Nissan, Lincoln, Coke, Project Runway, Ikea, T-Mobile, VW, Sprint, Exiles In Hollywood, Amex Plumb Card Subway and Crest. We have given voice to the life of characters for Taco Bell Chihuahua, Doritos (Chester The Cheetah), Red Bull (all characters), Alamo (Buffalo and Beaver, Ford Auto Parts (tires, spark plugs, stop signs), Got Milk (skeleton), AXA (gorilla), PacificCare (Fred and Ethel), Orville Redenbacher, Tidy Cats and Miracle Whip (Urban legend).
Coming from her deep understanding of advertising, Terry Berland wrote the book “Breaking Into Commercials” (published by Silman James) which is a best seller with actors who want to be successful in auditioning for commercials.
Berland is located in Los Angeles at 2329 Purdue Ave, Los Angeles, CA 90064. Phone: 310-775-6608, Website: www.berlandcasting.com.