With the US open just a month away, USTA Eastern invited Nth Degree Creative Group to develop an integrated campaign including a :30 graphic spot to run on the Nation’s largest electronic billboard: the NASDAQ screen on 42nd St. and Broadway.
In addition to the electronic billboard, the spot was produced for television with a sound design and music track created by Pete Romano and Chris Arbisi of Studio Center in New York. Nth Degree Creative group also delivered a three-minute webfilm about the Grassroots Family Tennis Challenge that was held at the Billy Jean Tennis Center and Arthur Ashe Tennis Stadium in Queens, NY.
“Working with Michael and his team has been fantastic. With his creative vision, our organization did something that had never been done before. He brought our vision to life on the skyscraper at the NASDAQ and gave our community tennis event the visual quality of the Open!” enthuses USTA Eastern Managing Director, Marketing & Communications Michelle Blake Wilson.
“This was a great project for us for a number of reasons,” explains Nth Degree Creative Group Founder/Director Michael Porte. “We were able to utilize all of our resources and creativity from live action direction to design and editing on a campaign that spoke to tennis enthusiasts via a variety of media placements including the massive NASDAQ screen.”
For more on Nth Degree Creative Group visit www.nthdegree.tv and details about The Field can be found online at www.thefieldtv.com .
Credits
Client: USTA Eastern
Managing Director, Marketing & Communications: Michelle Blake
Account Supervisor, PR: Andi Jayson
Production Company: Nth Degree Creative Group
Director: Michael Porte
DP: Jason Harvey
Animation: Nth Degree Creative Group
Editorial Company: The Field
Editor: Mike Siedlecki
Animation: Mike Siedlecki
Sound Design/Music Company: Studio Center– NY
Composer: Pete Romano & Christopher Arbisi
Producer: Robin Russ
Audio Post Company: Studio Center – NY
Mixer: Pete Roman
