CLIENT
The Ad Council.
PRODUCTION CO.
Partizan, Los Angeles.
Chris Robinson, director; Karsten Gopinath, DP; Stephen Dickstein, partner/executive producer; Sheila Stepanek, executive producer; Cindy Becker, line producer. Shot on location in Los Angeles.
AGENCY
DDB Chicago.
Paul Tilley, group creative director; Sam Pillsbury, VP/executive producer; Grant Hill, executive VP/executive production director; Larry Ziegelman, associate creative director/art director; Grant Tennison, associate creative director/copywriter.
EDITORIAL
Cutting Room, Venice, Calif.
Jeff Selis, editor; Sabrina Mance, postproduction supervisor; Victor Ginzburg, founder/president.
POST/VISUAL EFFECTS
Room, Venice.
Bill Pollock, online editor; Flavio Kampah, executive creative director.
Company 3, Santa Monica.
David Hussey, colorist.
AUDIO POST
Margarita Mix de Santa Monica.
Jeff Levy, mixer.
MUSIC/SOUND DESIGN
North Forty Music, New York.
Jim Todd, Kato and Jason Newman, composers/sound designers; Larry Geismar, executive producer.
THE SPOT
The :30 PSA "Arrest" opens with a teen driver who’s just been pulled over by the police. The officers instruct the teen to step out of the car, while one cop searches the vehicle. The policeman finds bundles of newspapers under the backseat, after which the driver is forcefully thrown against the hood and taken into custody. The spot ends with the super, "Imagine America without freedom."
Spot broke in July.