CLIENT
Hershey Foods Corporation/ Reese’s Peanut Butter Cups.
PRODUCTION CO.
Tool of North America,
bicoastal.
Erich Joiner, director; Mark Plummer, DP; Jennifer Siegel, executive producer; Scott Howard, producer. Shot on location in Los Angeles.
@radical.media, bicoastal/
international.
Mathew Brady, director/DP (tabletop); Gregg Carlesimo, executive producer; Marlene Kawalek, line producer. Shot at Horvath & Associates Studios, New York.
AGENCY
Ogilvy & Mather, New York.
Rick Boyko, co-president/chief creative officer; David Apicella, executive creative director; Brian Evans, art director; Christine Aliferef, copywriter; Randy Shreve, executive producer.
EDITORIAL
89 Editorial, New York.
Tim Cahill, editor; John Rosen, assistant editor; Bob Cagliero, executive producer; Suzanne Rieger, producer.
POST/VISUAL EFFECTS
89 Editorial.
Kevin Jones, online editor.
Nice Shoes, New York.
Scott Burch, colorist.
Guava, New York.
Alex Catchpoole, Inferno artist.
AUDIO POST
The Anx, New York.
Carl Mandelbaum, mixer.
MUSIC
Amber Music, New York.
Nick Leman, composer.
THE SPOT
In "Escalator," a man riding a moving staircase is so entranced with the taste of his Reese’s Peanut Butter Cups, that he doesn’t notice that his pants were ripped off during the trip. When he arrives at the top of the escalator clothed in his boxer shorts, fellow shoppers stare at him in shock. The :30 concludes with the tagline, "Get lost in a Reese’s."
Spot broke in July.