CLIENT
Sprint PCS Vision.
PRODUCTION CO.
Bravo Zulu, Santa Monica.
John Mastromonaco, director; Scott Buttfield, DP; Ron Hacohen, executive producer; Christina Ritzmann, producer; Kathy Siegel, postproduction supervisor. "Fireworks" shot at California’s Raleigh Studios Manhattan Beach; "Answer" shot on location in Culver City, Calif.
AGENCY
Publicis & Hal Riney, San Francisco.
Mike Mazza, executive creative director; Erin Alvo, creative director, and art director for "Fireworks"; Mark Sweeney, creative director, and copywriter for "Answer"; Jacki Rigoni, copywriter, "Fireworks"; Ruth Rosenfield, art director, "Answer"; Sam Walsh, executive producer; Avatar Kramer, producer.
STOCK FOOTAGE
Getty Images, Seattle.
EDITORIAL
Terminal, Santa Monica.
Jonathan Del Gatto, editor, "Fireworks"; Mark Goodman, editor, "Answer"; Julia McDonnell and Paul Plew, assistant editors; Michael Gresch, executive producer; Amy Russo, producer.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
VISUAL EFFECTS
Method, Santa Monica.
Kathy Siegel, visual effects supervisor; Cedric Nicolas, Chris Staves, Russell Fell, Lisa Hodge and Scott McNiel, visual effects artists; Gil Baron, 3-D designer; Scott Metzger, 3-D artist; Neysa Horsburgh, visual effects executive producer; Justin Lane, visual effects producer; Brandon Sanders, visual effects junior artist.
AUDIO POST
Eleven, Santa Monica.
John Bolen and Jeff Payne, mixers.
MUSIC
Element Music + Soundesign, Santa Monica.
James O’Brien, composer.
Agent Jackson, Santa Monica.
John Robert Wood, composer.
THE SPOTS
Two commercials showcase Sprint PCS Vision, which utilizes such capabilities as photos, games, instant messaging and the Web. In "Fireworks" (:60/:30), Brian, the Sprint spokesman, welcomes a crowd into a darkened planetarium to witness a laser-light show of fractals and phone displays flashing across the domed ceiling, as he explains Sprint PCS’s new features to the audience. In "Answer" (:30), Brian stands with an executive in an upstairs office overlooking an empty floor. Suddenly, the darkened room springs to life as computers flicker on and off. The executive watches the scene with cynicism, which is literally tattooed on his forehead as "skeptic." Brian explains to the man that the new technology allows one to connect from Sprint PCS onto a server from home. The word "skeptic" disappears from the exec’s forehead as he imagines the possibilities. The ads conclude with the tagline, "PCS Vision: Clearly a whole new way to look at wireless."
Spots broke Aug. 12.