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    POP Sound Is Curious For Vanilla Coke

    By SHOOT StaffUpdated:No Comments1415 Views
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    CLIENT

    The Coca-Cola Company/Vanilla Coke.

    PRODUCTION CO.

    Villains, bicoastal.

    Phil Joanou, director; Max Malkin, DP; Robin Benson, executive producer; Laurie Boccaccio, producer. "Fence" shot on location in Los Angeles; "Closet" shot at Raleigh Studios, Hollywood.

    AGENCY

    The Martin Agency, Richmond, Va.

    Hal Tench, creative director; Sean Riley, art director; Steve Humble, executive producer; Joe Lawson, copywriter.

    EDITORIAL

    FilmCore, Santa Monica.

    Paul Norling, editor; Tiffany Burchard, assistant editor; Therese Hunsberger, executive producer; Christie Price, producer.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    A52, Los Angeles.

    Scott Johnson, online editor/Henry artist; Simon Brewster, creative director; Scott Boyajan, producer.

    AUDIO POST

    POP Sound, Santa Monica.

    Mitch Dorf, mixer; Tim West, assistant mixer.

    SOUND DESIGN

    FilmCore.

    Paul Norling, sound designer.

    POP Sound.

    Mitch Dorf, sound designer.

    THE SPOTS

    Two :30s introduce the new Vanilla Coke and feature the tagline, "Reward your curiosity." In "Fence," a young man strolling down a street sticks his head through a hole in a wall. He is immediately caught in a headlock by a hefty guy, as he comes face-to-face with actor Chazz Palminteri. "Your youth and curiosity have served you well," states Palminteri. His assistant emerges from the shadows with a Vanilla Coke and the young man sips the beverage. The boy is then thrust back out into the street along with the Vanilla Coke. "Closet" features a similar scenario, with a young man checking out a peephole in an apartment door.

    Spots broke June 10.

    Category:ScreenWork



    Director Tim Bullock Goes ROGUE In U.K.

    Wednesday, November 27, 2024

    Director Tim Bullock has joined ROGUE Films’ U.K. roster for commercials and branded content. He continues to be handled in the U.S. market by Ruffian, in Australia by Scoundrel, in France by Division and in Germany by Tony Petersen Film GmbH.

    Bullock’s work spans drama and comedy. In his own words, Bullock is “all about mining for a reaction--whether it be laughter or tears or inspiration.” He is a master of adopting a tone of voice and stylistic approach that suits the script and the message. Prior to joining ROGUE, Bullock was repped in the U.K. by Blink.

    Kate Taylor, ROGUE managing director and partner, commented, “Tim Bullock has a reel that oozes confidence and craft - that there are a few big chortles to be had, just makes it for me. I’ve been a huge fan of his for years--so, naturally, I’m delighted that he’s chosen to come to Rogue--and no, I don’t need to go to Specsavers. I know exactly what I’m looking at when I look at his work. Genius! That’s what.”

    Bullock said, “Throughout my time directing, Rogue has always been a name associated with rock-solid, quality work. I like that the company represents a breadth of directors with differing styles but all united by a high standard of work. Sam Brown is particularly inspiring to me. And what’s not to like about Kate Taylor? I’ve been a long time fan of hers and I can’t wait to work with her.”

    Famously a “suit” in his previous life, Bullock started out as a corporate recovery consultant for KPMG and then an account director at Saatchi & Saatchi before he began to fulfill his unleashed creativity directing short films. These shorts just kept winning awards so Bullock jumped ship from the corporate world and landed fully in the world of... Read More

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