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    Renault Launches First TV Van Ad Campaign

    By SPW EditorUpdated:No Comments1640 Views
    Maple Cross, UNITED KINGDOM -- (SPW) --

    A long-time sponsor of the Cannes Film Festival, Renault has now put itself firmly in the Director’s chair with the launch of a short film of its own.

    Entitled ‘Le Laitier’ (The Milkman), the time-warp film becomes Renault’s first-ever ‘movie’ van advertisement campaign in the UK. Initially shown online as a one-minute execution on www.renaultvans.co.uk, the ad will air later in 2009 on UK television screens as part of the French brand’s pre-launch awareness campaign for its eagerly-awaited large van range, New Master.

    The ad, created by Publicis, with the end, ‘Renault Vans. Dependable since 1901.’, features a pristine Renault van from the early 1900s being driven very much at its own pace around the ‘Peripherique’ and through the traffic-clogged streets of Paris en route for a service at a Renault van centre. Watching the driver and his beloved workhorse weave their way gently through the French capital with their precious cargo, set to a nostalgic soundtrack and with more than a hint of humour, a whole new legion of Renault fans will be captivated by the charming ad.

    ‘The Milkman’ is available to view now at www.renaultvans.co.uk.

    Contact:

    Renault Corporate Communications 1967 rue du Vieux Pont de Sèvres - 92109 Boulogne-Billancourt Cedex – France Tel.: + 33 (0)1 76 84 63 36

    SPW Category:General News



    YawnyBlew and amir. Drop ‘Bouncy ‘n’ Pretty’ on ALIBI Music Label

    Thursday, November 21, 2024
    Pictured: rap/R&B artists YawnyBlew and amir.

    The queer artists known as YawnyBlew and amir. have partnered with ALIBI Music to release their second album, “Bouncy ‘n’ Pretty” (LISTEN to it / LICENSE it), an eclectic blend of hip-hop, pop, dance, R&B and drill showcasing the duo’s versatility and bold artistic vision. The new release celebrates marginalized voices, with tracks that spotlight queer love, body positivity and self-empowerment. “Bouncy ‘n’ Pretty” follows the success of YawnyBlew and amir.’s 2023 project, DREAMBIIG, pushing boundaries with a collection of authentic, genre-bending tracks crafted especially for sync and licensing. Known for their innovative approach to music, YawnyBlew and amir. drew inspiration from sync powerhouses like Lizzo and Leikeli 47, alongside the cutting-edge music supervision of shows such as “Broad City” and “Insecure” for their first album. “Being able to craft something especially for sync and licensing was a dream come true, so we were thrilled when ALIBI Music reached out to collaborate,” said YawnyBlew. The album’s title track and first single, “Bouncy 'n' Pretty,” is a rap/pop anthem brimming with confidence. “If you need a bop, just hit me,” they declare on the hook, stating their clear intention to assert themselves as hitmakers across mediums. The second single, ‘FYL,’ marries R&B and drill in a fun and flippant send-off to a toxic relationship, further cementing this project as a... Read More

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