Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), and Steve Golin, Chairman of the 2009 AICP Show, and Chairman/CEO of Anonymous Content, announced today the winners of the Integrated Campaign category, and the line-up for The Next Awards, which debuts on the morning of June 9th, the day of the premiere of the 2009 AICP Show, The Art & Technique of the American Commercial. The Next categories honor outstanding multidimensional, channel agnostic brand promotions that appear in the moving image.
Now in its third year, The Next Awards expanded to encompass Integrated Campaign, Viral/Web Film; Microsite/Website and Experiential. Jamie Barrett, the Next Awards Judging Chair, and Partner/Creative Director at Goodby, Silverstein & Partners, will serve as Master of Ceremonies at The Next Awards, moderating panels comprised of Next judges who will discuss the work entered, and reveal the winners in each category. Prior to each panel, a short film giving an overview of the category will screen; Sorrel Ahlfeld of Anonymous Content directed the films. The winners of the Integrated Campaign category will present case studies of their honored work, giving the audience insights and perspectives on the marketing message and creative execution behind each piece. In an exciting development, there will be an Audience Choice Award for each category, voted in real time with hand-held devices, with the winners revealed just after the winning work is viewed.
“The Next Awards grow as media channels expand – that growth is a cornerstone of the Show, which always evolves with the culture.” said Miller. “Jamie and the Next judges selected some very impressive and innovative work. We’re looking forward to what the judges – and the audience – have to say on June 9th.”
“It’s great to be part of an award show that is so forward looking,” said Barrett. “And for everyone who’s ever wanted to be a judge, this is your chance. All you have to do is show up.”
This year’s Integrated Campaign winners are:
“Oasis Dig Out Your Soul”
Brand: NYC & Company, and Warner Brothers Records
Agency: BBH New York
Production Company: HSI Productions
“There Can Only Be One”
Brand: NBA, TNT, ESPN/ABC
Agency: Goodby, Silverstein & Partners
Production Company: Bob Industries
“HD Loves HB”
Brand: Haagen Dazs
Agency: Goodby, Silverstein & Partners
Production Company: PSYOP
The Next Awards are sponsored by: Yahoo! (Leading Sponsor); Microsoft Advertising (Supporting Sponsor) Advertising Age and Creativity (Exclusive Media Sponsors).
Interactive Invite
Tickets for this year’s Show and Next Awards – traditionally an early sell-out – are now on sale at www.aicp.com. Invitations to the AICP Show & Next Awards, which debuts on June 9th at The Museum of Modern Art in New York City, went digital this year. The move is in keeping with the Show and its Next Awards, which embraces all motion image content, regardless of the media in which it appears. The interactive ticket site, designed by Trollbäck & Company, can be viewed at <a href="www.aicp.com.show”>www.aicp.com.show.
While the Next Awards panelists and presenters are preparing their presentations, the AICP Show, under the aegis of Golin is gearing up for its debut screening the evening of June 9th at MoMA. The Show, which was among the first to open its categories to all media channels that support advertising appearing in the moving image, honors work in 26 categories, spanning technique, craft and concept.
ABOUT AICP
Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5-plus billion industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.
