CLIENT
Waterpik Technologies/AccuReach Precision Massager.
PRODUCTION CO.
Morton Jankel Zander, Los Angeles.
Kuntz & Maguire, director; Neil Shapiro, DP; David Zander, president; Jeff Scruton, senior executive producer; Geoff Cornish, line producer. Shot on location in Los Angeles.
AGENCY
Ground Zero, Los Angeles.
Court Crandall and Arty Tan, creative directors; Pat Harris, art director; Steve McElligott, copywriter; Heidi Hawkings, executive producer.
EDITORIAL
Terminal, Santa Monica.
Jonathan Del Gatto, offline editor; Julia McDonnell, assistant editor; Michael Gresch, executive producer; Amy Russo, producer.
POST
Terminal.
Jonathan Del Gatto, online editor.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
VISUAL EFFECTS
SOL designfx, Venice, Calif.
Maribeth Emigh, creative director/Inferno artist; Dana Townsend, executive producer.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer; Philip Hamilton, assistant mixer.
SOUND DESIGN
POP Sound.
Loren Silber, sound designer.
THE SPOT
"Stress Ball" (:60/:30/:15) features a man who, after a particularly stressful day at the office, finds himself literally tied up in knots. He endures a long and trying journey home, where he finds relief with his AccuReach Massager, which successfully loosens his tight muscles and allows him to unwind and get back to normal.
Spot broke Nov. 4.