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    Mojo, Charlex Perform A Coke “Opus”

    By SHOOT StaffUpdated:No Comments1391 Views
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    CLIENT

    The Coca-Cola Co./Coca-Cola.

    PRODUCTION CO.

    Michael Schrom & Company,

    Long Island City, N.Y.

    Michael Schrom, director/DP; Jon Knoop, assistant director; Carl Sturges, executive producer/producer; Greg Palmer, production manager. Shot at Silvercup Studios, Long Island City, N.Y.

    AGENCY

    McCann-Erickson, New York.

    Jonathan Cranin, chief creative officer; Chris Quillen, senior VP/senior creative director/art director; Sharon Ehrlich, copywriter; Danny Rodriguez, art director; Kathy Love, VP/executive producer; Tony Pace, executive VP/group managing director.

    EDITORIAL

    Mojo Editorial, New York.

    T.G. Herrington, editor; Kevin O’Brien, producer.

    POST/VISUAL EFFECTS

    Charlex, New York.

    John Zawisha, senior Smoke editor; Marc Goldfine, senior Flame artist; Jeff Stevens, online editor; Alan Neidorf, Flame artist/effects supervisor; Danielle Amaral, producer; Kevin Quinlan and Mark Szumski, Flame artists; John Budion, junior Flame artist; Amy Kindred, executive producer; Alex Weil, executive creative director.

    Mojo Editorial.

    Pascual Sisto, graphics artist.

    Nice Shoes, New York.

    Lez Rudge and Micah Kirz, colorists.

    AUDIO POST

    Howard Schwartz Recording,

    New York.

    Steve Rosen, mixer.

    MUSIC

    Amalgamated Superstar, Brooklyn, N.Y.

    Olivier Spencer, composer; Sarah Scioto, executive producer; Rachel Dunn, producer.

    THE SPOT

    "Opus" (:30) features Coke bottles, cans and bottle caps "dancing" to a hip-hop track, along with shots of fizzing soda and plopping ice cubes.

    Spot broke in August.

    Category:ScreenWork



    Director Tim Bullock Goes ROGUE In U.K.

    Wednesday, November 27, 2024

    Director Tim Bullock has joined ROGUE Films’ U.K. roster for commercials and branded content. He continues to be handled in the U.S. market by Ruffian, in Australia by Scoundrel, in France by Division and in Germany by Tony Petersen Film GmbH.

    Bullock’s work spans drama and comedy. In his own words, Bullock is “all about mining for a reaction--whether it be laughter or tears or inspiration.” He is a master of adopting a tone of voice and stylistic approach that suits the script and the message. Prior to joining ROGUE, Bullock was repped in the U.K. by Blink.

    Kate Taylor, ROGUE managing director and partner, commented, “Tim Bullock has a reel that oozes confidence and craft - that there are a few big chortles to be had, just makes it for me. I’ve been a huge fan of his for years--so, naturally, I’m delighted that he’s chosen to come to Rogue--and no, I don’t need to go to Specsavers. I know exactly what I’m looking at when I look at his work. Genius! That’s what.”

    Bullock said, “Throughout my time directing, Rogue has always been a name associated with rock-solid, quality work. I like that the company represents a breadth of directors with differing styles but all united by a high standard of work. Sam Brown is particularly inspiring to me. And what’s not to like about Kate Taylor? I’ve been a long time fan of hers and I can’t wait to work with her.”

    Famously a “suit” in his previous life, Bullock started out as a corporate recovery consultant for KPMG and then an account director at Saatchi & Saatchi before he began to fulfill his unleashed creativity directing short films. These shorts just kept winning awards so Bullock jumped ship from the corporate world and landed fully in the world of... Read More

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