CLIENT
New York Rangers.
PRODUCTION CO.
Chelsea Pictures, New York.
Evan Bernard, director; William Rexer, DP; Steve Wax, executive producer; Debra Bergman, line producer. Shot on location in New York City and Tarrytown, N.Y.
AGENCY
Bouchez Kent + Company,
New York.
Brent Boucher, creative director; Lori Sibal, art director; Ed Johnson, copywriter; John Burger, producer.
STOCK FOOTAGE
New York Rangers.
EDITORIAL
Bug Editorial, New York.
Tal Ben-David, editor; Keith Olwell, assistant editor; Mary Graham, producer.
POST
The Anx, New York.
Jay Tilin, online editor; John Crowley, colorist; Bryan Fitzpatrick, executive producer.
AUDIO POST
The Anx.
Carl Mandelbaum, mixer.
MUSIC
Pull, New York.
Mitch Davis, composer; Scott Brittingham, producer.
THE SPOTS
Three :30s—"Kasparaitis," "Holik" and "Richter"—feature portraits of the New York Rangers players, along with footage of the athletes on the ice. Shots of each of the players in action are juxtaposed with them talking about what it means to play for one of the six original National Hockey League teams. The spots end with the tagline, "The Rangers at Madison Square Garden. Hockey’s different here."
Spots broke Dec. 1.