Since the Federal Trade Commission (FTC) will be introducing new product placement guidelines in January 2009, Experian® Simmons(SM) reviewed data from the Simmons National Consumer Study/Simmons National Hispanic Consumer Study to look at how consumers feel about product placement.
Consumers differ in the way they view product placement and whether or not they respond to it. Experian Simmons found several distinctive characteristics of those who are more likely to respond to product placement. These are helpful and will become more important after the new FTC guidelines are put into effect. Recognizing that some consumers respond more positively than others to product placement can help any company determine the most effective way to market products to specific consumers.
Download the free document for a brief overview of several distinctions between consumers regarding attitudes about product placement.
About Experian Simmons
Experian® Simmons(SM) is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit www.experiansimmons.com.
