Trailer Park, the industry’s leading entertainment marketing agency, continues to expand its offerings in next generation marketing solutions by merging two former units (the Digital Marketing Group and the Blu Ray Design and Programming Group) thus forming a new “Digital Design” Group, to meet multi-channel client needs. Concurrently, the company has also added a new Vice President of Business Development to this group, which has also announced its latest Blu Ray and Web projects. Rick Eiserman, CEO, Trailer Park, made the announcements.
Eiserman said, “As the new media universe continues to expand, clients’ needs are changing just as quickly. Trailer Park is uniquely positioned to deliver cutting-edge, marketing solutions as a result of ongoing investments in talent and technology.”
Joel Johnston, COO, Trailer Park, adds, “Our Digital Design Group has been created to focus on four areas of work on behalf of our industry clients. These are DVD menus, DVD authoring, games and web. Games will include iPhone and other mobile applications, as well as Internet games and games specific to DVD and Blu Ray releases. We’re focusing on design and technology as a means of expanding into the next generation of entertainment marketing.”
In conjunction with the formation of the new Digital Design Group, Evan Geerlings has been named its Vice President of Business Development. He reports to Kevin Van Belois, Senior VP, Digital Design Group.
ABOUT EVAN GEERLINGS:
Evan Geerlings brings over 14 years of experience in business management, sales and business development to Trailer Park’s newly branded Digital Design Group. In his new post, he will seek new company business in the areas of web, games and DVD authoring projects. Before joining Trailer Park, Geerlings co-founded icandy Interactive, a boutique design and interactive studio servicing such major clients as Disney, Warner Bros, Mattel, Paramount and many others.
Previous to that, Geerlings served as Director of the Design and Interactive Group at Technicolor Creative Services. He has also worked as a technology consultant for five years for Peter Guber at Mandalay Pictures, in that company’s New Media division, and was involved in launching HD DVD at Warner Bros. for their menus group.
ABOUT LATEST PROJECTS FROM TRAILER PARK’S “DIGITAL DESIGN” GROUP:
The latest projects from Trailer Park’s Digital Design Group include:
“Star Wars: Clone Wars:”
For “Star Wars: Clone Wars,” the first Blu Ray disc from LucasFilms, Trailer Park, in addition to creating the Blu Ray menus, also created a highly interactive game, storyline as follows: “Enter the palace of the Mighty ‘Jabba the Hutt,’ and take on his ultimate test of skill, ‘The Hologram Memory Challenge.’ Prove your ability by pairing up his game of hologram projector images. Each match brings you one step closer to forcing ‘Jabba’ to unlock a special palace secret, a treasure for only the most worthy, a sneak preview to ‘Star Wars: The Clone Wars’ TV series.”
“HellBoy 2:”
This Blu Ray title targets the comic book enthusiast with Trailer Park’s creation of an original, user generated/pass along component called the “Comic Book Generator.” This generator allows viewers to freeze selected scenes from the film and then convert them into comic book-like graphics, letting viewers
then write their own storyline captions to accompany the images. These scenes can later be printed out as an original comic book, or emailed to others, all from the location of the TV screen.
www.Sinatra.com: Recently launched
Working on behalf of clients Rhino Entertainment, a division of Warner Music Group, and Frank Sinatra Enterprises, Inc., Trailer Park’s Digital Design Group was retained to conceive and implement an experiential marketing and community-building site that would be enjoyable both to long-time Frank Sinatra fans as well as to new ones. Trailer Park also delivered a site that could serve as a fully-functional E-commerce destination, offering fans and music lovers the opportunity to purchase either individual Frank Sinatra songs or full CDs.
ABOUT TRAILER PARK:
Based in Hollywood, California, Trailer Park is the industry’s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and network
television networks, channels and programs, home entertainment media, including DVD releases and video games, Broadway and live theatre presentations, sports projects, music, and original content for the Web.
Trailer Park, a collection of creative boutiques, specializes in the conception, design, production and implementation of audio/visual, print and web promotional campaigns for every segment of the entertainment industry. With Rick Eiserman serving as the company’s CEO, Trailer Park’s creative vision is led by multi-award winning marketing executives Joel Johnston, COO, Benedict Coulter, President, and Neal Spector, EVP/Creative Director.
Each of the four men has many years of experience developing and implementing award winning creative marketing campaigns for the major motion picture studios, television networks, home entertainment companies, and related lifestyle, sporting and Fortune 500 companies.
Among Trailer Park’s clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount, and Warner Home Video, to name just a few. For more information, please see: www.trailerpark.com
