Best known for their expertise in creating radio friendly songs for commercials, Mophonics Music + Sound has bolstered its talent roster by signing acclaimed orchestral composer Veigar Margeirsson to work on commercial projects. One of the most sought-after composers in the film, television and advertising world, the award-winning star is best known for his original scores for major studio feature film trailers and promotions.
A native of Iceland, the LA-based composer Veigar Margeirsson began his college education at the prestigious Berklee College of Music for jazz trumpet performance, before earning his master’s degree in composition and arranging at the University of Miami. He later studied film scoring at the University of Southern California with the likes of Hollywood A-List composers. Veigar’s work ranges from simple, emotional scores for noteworthy independent films to distinctive orchestral creations for such preeminent blockbusters as IRON MAN, BATMAN BEGINS, OCEANS ELEVEN, NO COUNTRY FOR OLD MEN, ATONEMENT, THE DA VINCI CODE, BEOWULF and the just-released AUSTRALIA.
Helmed by Creative Director/Composer Stephan Altman, Executive Producer/Director of Business Development Michael Frick, Head of Production Shelley Altman and Executive Producer/Managing Director Adam Podrat, the NY and LA-based company spans the worlds of advertising, feature films, brands, video games, television, artist development and music licensing.
Mophonics has been evolving since 2003 and expands on the traditional music house model by incorporating an A&R approach to commercial music, nurturing existing relationships with independent artists while identifying and cultivating new talent. Some of the major brands Mophonics has composed and discovered music for are Apple, Nike, Sony, Adidas, Visa, Mastercard, McDonald’s, Verizon, TMobile, Wrigley, Audi, Mercedes, and Pepsi.
Mophonics NYC is located at 128 West 26th Street, 5th Floor, NY, NY 10001. Telephone is 212-260-8183. The Los Angeles studio is located at 200 Westminster Ave, Venice, CA 90291. Telephone is 310-452-0331. Check us out at www.mophonics.com.
Contact:Michael Frick EP mophonics los angeles 310.452.0331
Contact:Adam Podrat EP mophonics new york 212-260-8181
Envato Launches New Brand Campaign, But Isn’t Quite Finished With It Yet…
Have you ever caught yourself picking apart a menu’s font instead of the food, or zoning out of a conversation because that billboard’s kerning is driving you mad? If you consider yourself ‘creatively obsessed,’ you’re not alone. Envato launched ‘For the creatively obsessed,’ their first major brand campaign, and it’s an homage to creatives who are unapologetically consumed by their craft. In August, Envato launched a rebrand with the “creative spark” as a logomark made with a brush stroke punctuated with a dot. The dot represents the audience making their mark on the world. Envato’s Chief Marketing Officer, Noelle Kim, explains, “Our campaign taps into the relentless creative obsession that enables our audience to make their mark. They see the world differently—constantly in edit-mode, even in everyday moments—and we wanted to celebrate this passion.” With a collection of (almost) true stories, the campaign features creatives in high-stakes moments where their drive for perfection takes center stage, leaving those non-creatives around them feeling incredulous. From a sound designer fixated on the pitch of a siren to a lover distracted by the typeface of a condom pack, the scenarios capture the hyper-focus of the creative mind. The campaign, a co-creation between Envato’s in-house creative team, agency Force Carrier and production company Supaflr, reflects that very passion and attention to detail the campaign celebrates. “We knew we needed a partner to bring our ideas to life who would feel like an extension of our own brilliant in-house team—and Force Carrier was the perfect fit,“... Read More