Interbrand, the leading brand consultancy, has named Leslie Butterfield as Group Chief Strategy Officer. Mr. Butterfield will oversee worldwide management of the firm’s strategic offering to clients, including the growth and development of its brand strategy products and methodologies.
“We are experiencing a growing need for our clients to assess how brand drives demand and an ever increasing desire to really understand Brand ROI. It doesn’t matter if it’s a new identity, retail environments and packaging, employees’ living the brand, or an analytics-driven demand model; understanding value creation is ever more vital to business leaders,” commented Group Chief Executive Jez Frampton.
On his appointment, Butterfield said, “I’ve always seen Interbrand as the world’s leading brand consultancy and clearly the first name that comes to mind when you think of the sector, no matter where you are in the world. So when offered this role, I jumped at the chance. It’s a really exciting opportunity to join such a professional team and help them build on Interbrand’s leadership position, and excellent reputation with clients.”
Butterfield has nearly 30 years of experience in building brands and is widely regarded as one of the leading minds in the Marketing industry in the UK. He began his career in advertising at Boase Massimi Pollitt (now DDB London) and is recognized as one of the handful of people who shaped the discipline of Account Planning. He went on to become head of planning at Abbott Mead Vickers (now BBDO London) and later went on to found Partners BDDH, famous for its Mercedes-Benz and Co-operative Bank advertising.
In 2001, Butterfield created Butterfield8, a consultancy that later became one of the cornerstones of the Ingram Partnership – the audacious start-up by Chris Ingram and his partners in 2003. Following Ingram’s decision to close the business in late 2007, ButterfieldPartners was created.
During his recent career, Butterfield has advised a range of UK and international clients including British Airways, BT, Mercedes-Benz, Waitrose, Orange, Chrysler, Seagram and the UK Government.
In 2007 Butterfield was awarded a CBE in the Queen’s Birthday Honors List for services to the industry. He has written widely on the subject of brands, communication and advertising including; Understanding the Financial Value of Brands, Advalue: 20 Ways Advertising Works for Business and Enduring Passion: The Story of the Mercedes-Benz Brand.
Contact:Lisa Marsala (212) 798-7646 lisa.marsala@interbrand.com
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More