DG FastChannel, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising and broadcast industries, announced today that Derek Smith has been appointed Executive Vice President and that Adam Moore and Dan Isaacs have been named Co-Presidents of DG FastChannel’s Springbox Creative Digital Marketing Solutions Group.
In his new role at DG FastChannel, Derek Smith will be responsible for DG FastChannel’s Unicast Internet Marketing and Advertising Technology Group and its Pathfire unit. Pathfire distributes third-party content such as news and syndicated programming through a proprietary digital network. In their positions as Co-Presidents of Springbox, Moore and Isaacs will oversee business development, strategy, permission-based marketing, metric tracking and analytics. Derek Smith, Adam Moore and Dan Isaacs will report directly to DG FastChannel Chairman and CEO, Scott K. Ginsburg.
Commenting on the appointments, Mr. Ginsburg said, “The Unicast and Springbox service offerings increase the breadth of our next generation, digital media platform. DG FastChannel is now well positioned to offer customers a global integrated advertising solution featuring traditional advertising and media distribution services and next generation digital marketing technologies for online, mobile and in-game advertising solutions. Derek, Adam and Dan bring proven track records based on building and managing strategic executive level customer relationships with media agencies, online publishers and creative agencies. Their backgrounds and relationships will contribute to DG FastChannel’s ability to drive further market penetration, revenue growth and success.”
With eight years of industry experience at Vyvx in ascending executive roles, Derek Smith is a recognized business executive in the content and media space with global experience. He most recently served as Senior Vice President Content Markets at Level 3 with responsibility for sales and all commercial activities. Smith’s group focused on media and content customers like NewsCorp, Disney, Viacom, Microsoft, Time Warner and Yahoo!
Mr. Ginsburg added, “Derek’s digital media expertise will prove valuable to our Unicast and Pathfire divisions as they expand in their respective industries. Derek’s capabilities and success in the digital media space enhances our executive management team and provides our Unicast ad serving platform with strong, results oriented leadership.”
Adam Moore and Dan Isaacs co-founded Springbox, which provides web-based marketing solutions for global clients including AMD, Callaway, Dell, Disney, Hoover’s, Lance Armstrong and Siemens. Their focus will be on the establishment and growth of interactive marketing, digital web marketing and creative solutions for media agencies, creative agencies, online publishers and advertisers that are seeking best-in-class digital marketing solutions.
Prior to Springbox, Adam Moore was a partner at Austin-based T3, The Think Tank, where he took the lead in building the firm’s integrated marketing teams and was responsible for new business activities. Adam’s account wins include Dell Computer, JCPenney, MSN and Sprint. Before working at T3, Moore worked at Dell Computer for five years, where he was part of the team responsible for the global redesign of Dell.com. Adam Moore led the team that created and patented Dell’s E-Value Code and Quote-to-Order programs, which are credited with generating more than a billion dollars of online revenue to date.
Dan Isaacs was also previously a partner at T3, where he established T3’s interactive offering, which led to the establishment and growth of the Company’s New York office. Isaacs was responsible for the relationship and management of accounts including Dell Computer, Samsung, Nortel, Marriott, Sprint, MTV, and Citigroup. A Dell Computer and dot-com veteran, Dan Isaacs was responsible for growing Dell’s Small Business Premier Page program offering customized websites to over 20,000 small businesses.
Mr. Ginsburg noted, “Adam and Dan are web natives, share a strong customer-centric focus and bring long records of success in establishing and building digital media solutions for businesses. Their expertise in digital marketing provide Springbox with a well developed pathway for further expansion and market penetration.”
About DG FastChannel
DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is also a leading Internet marketing technology company offering online marketing and advertising solutions through a powerful combination of proprietary visualization technology, and a premium rich media advertising platform for the creation, delivery and reporting of premium rich media.
The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. The Company has an online media distribution network used by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations. For more information visit www.dgfastchannel.com.
Safe Harbor for Forward-Looking Statements
Statements in this Press Release may contain certain forward-looking statements relating to DG FastChannel and its expectations for achieving operating and financial synergies as it integrates Enliven Marketing Technologies into its operating structure. All statements included in this press release concerning activities, events or developments that DG FastChannel expects, believes or anticipates will or may occur in the future are forward-looking statements. Actual results could differ materially from the results discussed in the forward-looking statements. Forward-looking statements are based on current expectations and projections about future events and involve known and unknown risks, uncertainties and other factors that may cause actual results and performance to be materially different from any future results or performance expressed or implied by forward-looking statements, including the risk that the operations will not be integrated successfully and the risk that the expected cost savings and other synergies from the transaction may not be fully realized, realized at all or take longer to realize than anticipated. Additional information on these and other risks, uncertainties and factors is included in DG FastChannel’s annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and other documents filed with the SEC.
