CLIENT
Texas Instruments.
PRODUCTION CO.
Black Logic, New York.
Michel Suissa, director/designer; David Stockton, DP; Karen Stewart, executive producer; Paul Middlemiss, live-action producer; Michelle Seidenfrau, assistant producer. Shot on location in Las Vegas; and in London, Cotswold, Gloucestershire; and Wormshead, South Wales, U.K.
AGENCY
McCann-Erickson, Houston.
Mark Daspit, creative director/art director; Bob Sullivan, creative director; Will Clarke, copywriter; Stephanie Murdoch, producer.
EDITORIAL
The Blue Rock Editing Company, New York.
David Cornman, editor.
POST/VISUAL EFFECTS
Black Logic.
Dan Connors, visual effects producer; Alan Neidorf, senior visual effects artist/online editor; Brian Benson, Lisa Hodge, Cari Chadwick and Andy Milkis, Inferno artists; John Mabey, CG production head; Scott Petill and Bruce Gionet, CG supervisors; Sebastian Bilbao and Adam Martinez, technical directors; Andrew Dyton, Julio Soto, Glen Harper, Gabriel Portnof and Chi Min Yang, CG artists.
Tape House Editorial, New York.
Joe Gawler, colorist.
AUDIO POST
Clean Cuts, Baltimore.
Paul Perreti, engineer/mixer.
Soundtrack Studios, New York.
Bill Bookheim, postproduction mixer.
MUSIC/SOUND DESIGN
Clean Cuts.
Wall Matthews, composer; Woody Ranere and Paul Perreti, sound designers; Jack Heyrman, producer.
THE SPOTS
Two :30s feature a combination of live action, digital compositing and 3-D animation to promote Texas Instruments’ (TI) Programmable DSP, a technology that integrates voice, video and data in one seamless connection. In "Wheat," a luminous globe embossed with the TI logo glides over a sea of wheat, and makes contact with three other globes bearing the letters "D," "S" and "P," setting off a chain reaction to highlight TI’s Internet speed. "Ocean" features the globe rocketing across the surface of an ocean, rising above coastal cliffs, and passing over a sandy desert, leaving Internet services, cable and DSL connectivity in its wake, while allowing for customization of applications.
Spots broke in October.
