Art Machine, a Trailer Park company and a multi-award winning design firm specializing in print campaigns for the entertainment industry, recently conceived and produced, for client A&E Network, a unique series of national bus shelter advertising pieces, along with a massive billboard on Hollywood’s Sunset Blvd. The advertising was used to promote the fourth season launch of A&E Network’s hit series “Criss Angel Mindfreak,” which now airs every Tuesday night at 10 PM.
For the national bus shelter print advertising promotion, Art Machine delivered a unique poster that changes its imagery depending on the lighting available during a particular time of day. During daylight, the poster depicts only text and the shoes of Criss Angel floating on water. But during night time, when the poster is backlit, the same image “reveals” Angel himself within the image, as though he were floating upside down in the same water. Says Jeremy Kaplan, Creative Director, Art Machine,” This was a unique reflective effect that has never been done before in this format.”
Art Machine also produced a massive “teaser” billboard sign appearing on Hollywood’s famed Sunset Blvd., promoting the season premiere of “Criss Angel Mindfreak.” The billboard features enormous chains, which are wrapped around the sign itself, and depict the type of locks and chains from which an escape artist/magician would extricate himself. The second phase of this same sign will delete the chains, and present the same imagery as the daytime bus shelter ads.
ABOUT ART MACHINE:
Art Machine, a Trailer Park Company since 2007, is a multi-award winning design firm specializing in print campaigns for the entertainment industry. The firm’s creative services provide support for all aspects of theatrical, home entertainment, publicity, gaming, and cable properties. Its core values of competitiveness, creative excellence, and service integration quickly catapulted the company to its position as a top tier creative print provider. Art Machine’s numerous campaigns have included theatrical and home entertainment work for such hit films as “Planet of the Apes” and the box office franchises “Saw, “X-Men” and “The Fantastic Four.” In Summer 2008, Art Machine was selected for the 2008 “Best of Award in Graphic Arts” category by the Washington, D.C.-based U.S. Local Business Association. For more information, please see: www.artmachinedigital.com
ABOUT TRAILER PARK:
Based in Hollywood, California, Trailer Park is the industry’s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and network television networks, channels and programs, home entertainment media, including DVD releases and video games, Broadway and live theatre presentations, sports projects, music, and original content for the Web.
Trailer Park, a collection of creative boutiques, specializes in the conception, design, production and implementation of audio/visual, print and web promotional campaigns for every segment of the entertainment industry. Rick Eiserman is Trailer Park’s CEO, with the company’s creative vision led by multi-award winning marketing executives Joel Johnston, Chief Operating Officer, Benedict Coulter, President, and Neal Spector, EVP/Creative Director. Each of the four men has many years of experience developing and implementing award winning creative marketing campaigns for the major motion picture studios, television networks, home entertainment companies, and related lifestyle, sporting and Fortune 500 companies.
Among Trailer Park’s clients are 20th Century Fox, ABC, Activision, Buena Vista Home Entertainment, Disney, New Line Cinema, Paramount, and Warner Home Video, to name just a few. For more information, please see: www.trailerpark.com
