Research and Markets (http://www.researchandmarkets.com/research/98dfa2/mobile_tv_and_vide) has announced the addition of the “Mobile TV and Video: Premium Content and Advertising Elevate the Phone Away From Just Voice” report to their offering.
Mobile TV and mobile video are the second wave of premium content delivered to handsets, following on the heals of mobile music (ringtones, tracks and ringback) and mobile gaming.
In the content world, video is king. It dwarfs the other entertainment categories by orders of magnitude. With cellular handsets being the world’s most ubiquitous entertainment device, it is easy to see why cellular operators and content owners alike are anxious to make video available to cellular subscribers.
Premium mobile TV and video is video content that is delivered to a mobile handset. There are subtle differences between mobile TV and mobile video. Mobile TV is a linear broadcast to the end-user from a separate TV broadcast network. Mobile video is unicast video streamed directly over the mobile operator’s 3G network.
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“Mobile TV and Video: Premium Content and Advertising Elevate the Phone Away From Just Voice” covers the market for premium video broadcast or streamed to a mobile handset and monetized through direct subscriber payment or via advertising.
The research contains:
> Five-year worldwide forecasts of subscribers, average revenue per user and global market revenue for mobile video and mobile TV
> Geographic segmentation: US, Canada, Latin America, Western Europe, EEMEA, and Asia.
> Segmentation and forecasts for on-deck and off-deck mobile video.
> Five year worldwide forecasts of revenue share among mobile operators, content providers and content-enablement companies.
> Five year worldwide forecasts of advertising revenue for mobile video, mobile TV and call to action.
> Five year worldwide forecasts of advertising revenue share among agency, ad network, and the content provider or operator
Key Topics Covered:
– Executive Summary.
– Introduction.
– Wireless Industry Trends.
– Transition to Data Services and Content
– Multiple Levels of Network Convergence.
– The Mobile Internet Transforms the Competitive Ecosystem.
– Mobile Advertising & More Data Applications.
– Mobile 2.0..
– Implications.
– Mobile Content Outside of the Box.
– Clipcasting.
– Sideloading via Secure Memory.
– Multimedia Handsets.
– Mobile TV and Video Market
– Mobile TV and Video according to the MultiMedia Intelligence Video Framework..
– Content Type.
– Business Model
– Content Source.
– Distribution.
– Technology.
– Mobile Content Definition Dilemma.
– Mobile Video Definition Constrained..
– Revenue, Subscriber and ARPU Forecasts.
– On-Deck vs. Off-Deck..
– Mobile TV and Mobile Video Revenue Share by Market Participant
– Advertising Revenue in Mobile TV and Video.
– Mobile TV Advertising Market Revenue.
– In-Network Premium Mobile Advertising Revenue.
– Call to Action Advertising.
– Premium Mobile Advertising Revenue for Advertising Agencies.
For more information visit http://www.researchandmarkets.com/research/98dfa2/mobile_tv_and_vide
Contact:Research and Markets Laura Wood, Senior Manager U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 press@researchandmarkets.com
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