Campos Creative Works (CCW,) one of the world’s top producers of business to business and experiential marketing events, has been signed to produce Toyota’s onsite sponsorship presence for the 2008 season at eight triathlons as part of Toyota’s “Engines of Change” program promoting their Hybrid Synergy Drive® vehicles. The announcement was made today by Julio Campos, the company’s Founding Partner & Creative Director.
“We are pleased and excited with the creative and execution that CCW is currently producing for our ‘Engines of Change’ sponsorship of these triathlon events, and we are sure the results will be terrific,” said Petra Langer, Toyota Engagement Marketing.
Added Jeff Salmon, CCW president, “CCW’s objective on behalf of Toyota is two fold. First, we wish to leverage Toyota’s involvement within the triathlon community in order to gain their trust, admiration and advocacy, while, secondly, demonstrating the relevance — and leadership — of Toyota’s Hybrid Synergy Drive® vehicles to a wide audience through a series of wonderfully creative experiential marketing events.”
ABOUT TOYOTA’S ENGINES OF CHANGE PROGRAM:
Toyota’s on-site triathlon event space for the eight triathlons will be known as the “Engines of Change Zone.” The triathlon events featuring the “Engines of Change Zone” began in April and will continue through October, 2008, taking place in the cities of Miami, San Francisco, Minneapolis, New York, Chicago, Los Angeles, Malibu, CA, and Dallas.
The “Zone” will feature three relevant interactive vehicle displays customized by world-class Elite Athletes from the triathlon community. Each vehicle will present a narrative voice-over by one of these Elite Athletes, with each athlete pointing out key characteristics of Toyota’s Hybrid Synergy Drive® vehicles, as well as how these vehicles are relevant to their respective training regimens and lifestyles.
Promoting Toyota’s Prius, with the theme of “Advanced Technology,” will be Male Olympic/ITU Triathlete of the Year as well as the Male Multisport Non-ITU Athlete of the Year, Andy Potts.
Promoting Toyota’s Camry Hybrid, with the theme of “A Mindful and Efficient Use of Technology,” will be US Open Champion and U.S. National Triathlon Champion, Sarah Haskins who recently qualified for the US Olympic Triathlon Team in Beijing this summer.
And, promoting Toyota’s Highlander Hybrid, with the theme of “Exciting Performance,” will be 6 Time US Elite National Champion and Beijing ITU World Cup Winner, Hunter Kemper who also qualified for the US Olympic Triathlon Team.
Each of the three Toyota vehicle presentations in the “Engines of Change Zone,” will offer free activities for visiting guests. These activities will include visitors taking photos with Andy Potts, downloading a wallpaper image to their cell phones from Sarah Haskins, and downloading a ring tone from Hunter Kemper. At select races, the Elite Athletes will also be making personal appearances to provide training clinics, and will be signing autographs.
Another interactive offering expected to be popular with visitors to the “Engines of Change Zones” will be the “Tree of Change” program, in which guests will write down on a hangtag why they compete, support an athlete, or enjoy the triathlon sport. These “reasons” will then be hung on the “Tree of Change,” and, in partnership with the Arbor Day Foundation, Toyota will plant a tree each time a “Tree of Change” submission has been received. This activity can also be experienced online at http://www.toyotaenginesofchange.com/
ABOUT TOYOTA’S “HYBRID SYNERGY DRIVE®”
Toyota’s Hybrid Synergy Drive® is a set of hybrid car technologies developed by Toyota and used in that company’s Prius, Highlander Hybrid, Camry Hybrid, Lexus RX 400h, Lexus GS 450h, and Lexus LS 600h/LS 600hL automobiles. It combines an electric drive and a continuously variable transmission. The Hybrid Synergy Drive® is a drive-by-wire system with no direct mechanical connection between the engine and the engine controls: both the gas pedal/accelerator and the gearshift lever in an HSD car merely send electrical signals to a control computer. For more information, please
see http://www.hybridsynergydrive.com/
ABOUT TOYOTA:
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, with another under construction in Mississippi. Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Through its corporate initiatives, manufacturing operations and philanthropy, Toyota supports numerous organizations across the country, focusing on education, the environment and safety. In 2007, Toyota contributed more than $56 million to philanthropic programs. For more information, please see www.toyota.com.
ABOUT CAMPOS CREATIVE WORKS:
Founded in 1991 by partners Julio Campos, Sandra Sande, and Jennifer Gerich, Santa Monica, CA-based Campos Creative Works, Inc., (CCW,) is one of the world’s top producers of business to business and experiential marketing events. CCW, with a full time staff of over 30 employees, is an international, full-service, creative company specializing in the production of corporate and consumer events. The company’s client list is literally comprised of a “who’s
who” among the world’s most high profile hi-tech (software and hardware,) automotive, and consumer powerhouses, including Microsoft, Intel, Volkswagen, Honda, Volvo Trucks, Ford, Toyota, Mattel and Absolut, to name just a few.
CCW, with offices in Santa Monica, CA, and Detroit, conceives, plans, directs and produces large-scale (as well as smaller, more intimate) branded experiential events designed to help clients promote their products and services. These events are fully-integrated experiences that leverage every facet of CCW’s capabilities, from pre-event communications to onsite execution to post-event follow-through.
CCW has produced events both domestically and in literally every corner of the globe for hundreds of clients during the course of the past 15 years, including such cities as Cannes, Paris, Hanover, Chile, Moscow, Shanghai, Beijing, Istanbul, Bangladesh, Rwanda, Seoul, Delhi and Cairo, as well as other cities in Ireland, India, Japan and Brazil.
Campos Creative Works, Inc., a Certified, Minority-Owned Business, is located at 1715- 14th Street, Santa Monica, CA, 90404. The phone is 310/453-1511. For more information, please visit www.ccwla.com
