The creative branding boutique Flying Machine (www.flyingmachine.tv) has won two World Gold BDA 2008 Awards following its standout work in the category of “Poster Campaign and 3-D Promotional or Sales Kit Categories.”
The wins recognize Flying Machine‘s striking approach to supporting ESPN International’s brand as the “worldwide leader of sports” programming. To reflect the scope and content of ESPN’s broad range of live and original programming, including premier sporting events throughout the world, Flying Machine created two premium takeaways for its marketing team to present to media associates around the world.
In the first takeaway, a series of four custom illustrated posters, were commissioned to showcase the intensity of sport. Each poster was designed in a stylized ink-dot look with drawn elements placed over, demonstrating the intensity of individual athletes and their sport. Each limited edition poster was made from a custom hand-made screen on premium stock, for distribution to the organization’s major marketing associates. A simple ESPN logo was placed in the corner of each poster, contributing to a timeless look that made them suitable for framing and placement in any office.
The posters were enhanced by a set of 40 “trading cards” packaged in their own custom box, introducing each segment of ESPN International’s programming. A breakaway from the traditional marketing programming guides and packaged in a custom box, the 40 cards resembled the traditional sport trading cards of childhood memories. The front featured the ESPN logo and highlight photo from each event, while the back provided programming information in a “stats” style. Printing on a silver laminated stock and using a six-color process, followed with a glossy varnishing, enhanced the cards’ interest and value. The quality of the design and photos on each card encouraged clients to look through each card, rather than browsing through the typical book
“From concept to production, the objective was to create a campaign that would draw an immediate reaction,” says Micha Riss, Partner and Creative Director of Flying Machine. “This is an example of what fantastic teamwork with a savvy client can accomplish. It’s great when the project goes smoothly, and to get recognized at 2008 Promax|BDA is the icing on the cake.”
About Flying Machine:
Flying Machine isn’t an advertising agency, a branding firm or a design house. It is nothing if not everything. It is a melding of experienced creatives across all brand platforms who know that branding problems are rarely one-dimensional, and usually require a knowledge base that can easily shift between ever-changing mediums, whether that be print, motion or design. With years of experience in the large agencies, one thing became clear – a small agile creative boutique could thrive effectively executing on client demands. With an open door policy, between clients and our creative teams, Flying Machine can go from concept to execution before the average goliath agency has even approved the brief.
For more information please call (212) 226-7733 or visit the Flying Machine website at www.flyingmachine.tv.
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