Current with the Promax/BDA Conference being held this week in New York, MusicBox, a leading music production company that provides thousands of cuts from its original music catalog, as well as original composition and scoring, for television programs, promos, and commercials, is releasing “PromoBox 3.” The third entry within MusicBox’s popular, on-going PromoBox library, “PromoBox 3” features live orchestral music and built-in edit points, across five styles and genres. (NOTE: MusicBox will debut “PromoBox 3” while exhibiting during the 2008 Promax/BDA Conference at Booth # 14.)
ABOUT “PromoBox 3” AND THE PROMOBOX Library:
MusicBox’s new “PromoBox 3” CD presents 50 unique themes offered in 60, 30, 15 and 10-second formats. The tracks, all performed by a live orchestra, are divided into five styles and genres: “Cinematic Adventure,” “RockTronica,” “Comedy,” “Cinematic Fantasy” and “Horror.”
The 60-sec tracks from “PromoBox 3” include built-in edit points for easy cutting to visuals. The 30-sec tracks play as straight 30’s. Additional, self-editable versions of each “PromoBox 3” track will also be offered via MusicBox’s online service “Music Box Live,” a section on the www.musicboxmx.com website.
Launched in 2006, MusicBox’s “PromoBox” Library is comprised of an on-going series of CDs, with each disc holding multiple promo-friendly genres, all pre-cut for television promos, commercials and trailers. Utilizing the “PromoBox” library, a producer will hold in his or her hands the ultimate musical tool they will need to provide distinct and impactful audio to their promos in any media.
MusicBox co-founder/composer Joel Goodman said, “We are very excited about our latest ‘PromoBox’ offering, ‘PromoBox 3,’ which provides our clients with some current Hollywood-style orchestral work and easy to use editorial options. We like to think that our ‘PromoBox’ library is the ultimate audio tool for quickly creating eye popping, ear splitting, award winning promos, advertising and trailers. ‘PromoBox’ joins our other strong collections, ‘MusicBox,’ ‘Cue,’ ‘MusicBox Classics’ and ‘Private Reserve.'”
ABOUT MUSICBOX:
Led by co-founders and composers Dan Stein and Joel Goodman, MusicBox provides all genres of music to network and cable TV programs, TV promos, major motion pictures, independent films, movie trailers, national advertising campaigns, and radio spots. The company’s library, comprised of five collections entitled “MusicBox,” “PromoBox,” “Cue,” “MusicBox Classics” and “Private Reserve,” culminate to provide over 200 premium quality discs, and over 7500 musical tracks for the discerning film/television producer or editor.
MusicBox also composes, produces and records original themes, underscore, custom promo music and transitions that are unique and exclusive to each project, by calling upon its diverse staff of composers based in both New York and Los Angeles. The company also works with top music supervisors, popular artists and DJ’s to provide appropriate music for virtually any production genre.
For more information, please visit http://www.musicboxmx.com
Contact:Dan Harary Asbury Communications 310/859-1831 asburypr@aol.com
Envato Launches New Brand Campaign, But Isn’t Quite Finished With It Yet…
Have you ever caught yourself picking apart a menu’s font instead of the food, or zoning out of a conversation because that billboard’s kerning is driving you mad? If you consider yourself ‘creatively obsessed,’ you’re not alone. Envato launched ‘For the creatively obsessed,’ their first major brand campaign, and it’s an homage to creatives who are unapologetically consumed by their craft. In August, Envato launched a rebrand with the “creative spark” as a logomark made with a brush stroke punctuated with a dot. The dot represents the audience making their mark on the world. Envato’s Chief Marketing Officer, Noelle Kim, explains, “Our campaign taps into the relentless creative obsession that enables our audience to make their mark. They see the world differently—constantly in edit-mode, even in everyday moments—and we wanted to celebrate this passion.” With a collection of (almost) true stories, the campaign features creatives in high-stakes moments where their drive for perfection takes center stage, leaving those non-creatives around them feeling incredulous. From a sound designer fixated on the pitch of a siren to a lover distracted by the typeface of a condom pack, the scenarios capture the hyper-focus of the creative mind. The campaign, a co-creation between Envato’s in-house creative team, agency Force Carrier and production company Supaflr, reflects that very passion and attention to detail the campaign celebrates. “We knew we needed a partner to bring our ideas to life who would feel like an extension of our own brilliant in-house team—and Force Carrier was the perfect fit,“... Read More