Davie Brown Entertainment, a leading entertainment marketing consultancy, announced today that it has been retained by Hyundai Motor America to strategically lead all entertainment initiatives within film, television, music, branded entertainment and industry influencer outreach for the 2009 Hyundai Genesis.
“Davie Brown is the perfect marketing partner to assist us in a targeted entertainment marketing campaign for the Genesis,” said Monique Morin Kumpis, experiential marketing manager, Hyundai Motor America. “Genesis provides a potent combination of performance, luxury and value. We think it has the opportunity to be an extremely disruptive force in the large sedan and near-luxury segments and Davie Brown Entertainment can help us raise the awareness of this amazing vehicle and the entire Hyundai brand.”
Los Angeles-based Davie Brown Entertainment is tasked with elevating the Hyundai brand within the entertainment industry by initiating targeted outreach and product integration throughout film and television.
“We are excited to capture the undeniable influence of Hollywood and focus it into a comprehensive campaign for Hyundai,” said Executive Vice President, Bob Schneider. “We’re delighted to be the bridge between Hyundai and the entertainment landscape as Hyundai takes another step toward being the next great car company.”
Hyundai’s all-new flagship, the Genesis sports sedan features rear-wheel drive and a high-output V8 engine that delivers a world-class driving experience. Hyundai has crafted a rival to the world’s premier sport sedan that delivers the interior package of a BMW 7-series, the driving dynamics of a BMW 5-series … at a price point more like a BMW 3-series.
About Hyundai
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.
About Davie Brown Entertainment
Operating within Omnicom Group Inc. (NYSE: OMC – News) and founded in 1985, Davie Brown Entertainment (http://www.DavieBrown.com) is an entertainment consulting and activation agency. For over 23 years, Davie Brown has developed the entertainment strategy for leading brands in film, television, music and gaming. Services include branded content development and production, brand integration, property licensing and sponsorship, celebrity and music licensing, entertainment promotions and public relations, as well as product placement and event production. Based in Los Angeles, Davie Brown has 60 employees with additional offices in New York, Chicago and Dallas. For more information visit http://www.daviebrown.com.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC – News; http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
