You can now add Gold, Silver and Bronze Pencils to the list of entertainment industry awards. These are the trophies to be handed out at “The First Annual One Show Entertainment Awards,” recognizing outstanding creative achievements by brands in the realm of entertainment, that will take place at The Paley Center for Media in Los Angeles on Tuesday evening, October 7, 2008.
Produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising, One Show Entertainment pays tribute to creative branding beyond mere product placement. Entries will be judged by a panel of marketing and entertainment luminaries including Brett Ratner (director of “X-Men: The Last Stand”), David Lubars (Chairman and Chief Creative Officer, BBDO North America), Jon Kamen (Chairman and CEO, @radical.media), David Droga (Creative Chairman of Droga5) and Scott Donaton (publisher of Entertainment Weekly).
“Media is rapidly evolving and, with the development of new technologies, traditional ads in print, television and radio have had to make room for a new form of brand messaging,” said Mary Warlick, Chief Executive Officer of The One Club. “New brands are seeking to collaborate with the creators of movies, shows, games and web-based videos to support and, in some appropriate way, become part of the entertainment. This fall we look forward to celebrating the very best examples in this new kind of collaboration.”
Warlick cited BMW’s internet film series “The Hire” starring Clive Owen and produced by filmmakers including David Fincher, Ridley and Tony Scott; “Sex and the City,” with Carrie Bradshaw’s passion for Manolo Blahnik shoes; and King Games for Burger King, as memorable examples of past historically significant depictions of branded entertainment.
Media categories for The One Show Entertainment Awards include Feature Film, commercial and documentaries; Television, both scripted and unscripted series; Gaming, online gaming and off line gaming; Online Branded Entertainment; Music and Events and Installations.
For entry forms and more information on entering the competition, go to www.oneshowentertainment.org. Deadline for submission of entry forms is August 15, 2008. To see some of the groundbreaking work in branded entertainment, go to <a href="www.oneshowentertainment.org.showcase”>www.oneshowentertainment.org.showcase. Winning entries will be added to The Paley Center for Media’s preeminent collection of over 140,000 television and radio programs, advertisements, and new media content, which is available to the public in New York and Los Angeles.
ABOUT THE ONE CLUB
The One Club for Art and Copy is a non-profit organization dedicated to promoting the craft of advertising. Founded in 1975, The One Club has approximately 1,000 members, including copywriters and art directors. As part of its mission to promote high standards of creative excellence, The One Club produces the advertising industry’s most prestigious awards program, The One Show. Judged by a panel of the advertising industry’s elite creative directors, this annual event acknowledges excellence in art direction and copywriting in a variety of categories, including television, radio, newspapers, magazines, billboards and public service announcements. The coveted One Show “Gold Pencils” are regarded as the zenith of achievement in the advertising world.
1998 marked the inauguration of One Show Interactive, a live awards program designed exclusively for the new media community.
The One Club regularly produces a variety of events and materials that encourage aspiring advertising types to hone their craft. These programs include:
— “Gold On Gold” lectures (award-winning industry professionals discuss
the creative process)
— Portfolio reviews
— The One Show College Competition
— Creative workshops
— One. a quarterly magazine by and for advertising creatives
— Club Gallery exhibitions
— The One Show Annual, showcasing the best advertising worldwide
In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of advertising schools across the country.
