APM Music today is launching its new film trailer music library, “Sonic Elixir,” with two CDs of new compositions from Composer/Songwriters Ella Louise Allaire and Martin Lord Ferguson, who were part of the creative team behind the original score for KÀ by Cirque du Soleil as well as the Fina open water championship opening ceremonies and the new Saltimbanco arena show. Three more CDs of original compositions are being written now for release later in the year.
APM’s Sonic Elixir library is being specifically crafted for use in motion picture and television advertising and will contain custom contributions from a hand selected list of unique composers and songwriters from around the world, all of whom bring new sensibilities to the craft of writing for film trailers.
In their new compositions, Allaire and Ferguson drew from their years of experience in writing music for visual imagery and storytelling, and have now taken these skills from the world of live performance into the unique storytelling methods of film and television advertising.
“We are so delighted to have partnered with Martin and Ella to help us launch our exciting new film trailer library. They bring a new approach to music, sound and storytelling,” says APM Music President Adam Taylor. “Their music sensibilities are inspirational, their technical skills, honed from years of working to the highest Cirque du Soleil standards, are fantastic, and they bring a musical signature all their own to these new compositions.”
“Working under Cirque du Soleil signature composer René Dupéré opens a person up creatively in a way that stays with you,” states Ella Louise Allaire, who, throughout her years as a composer, arranger and orchestrator has written music for theater, live shows, films and symphony orchestras. “We’re inspired knowing that our music drives the performance.”
The first disc, “LES VOYAGES – Lands Beyond: Wonderment, Adventure, & Discovery,” contains a wide range of styles ranging from electronica textures to adventure-themed rhythms, with a world beat flair. Disc two, “LES VOYAGES – Inner Journeys: Human Pathos, Conflict & Triumph,” is made of beautiful orchestral cinematic images also with a distinct world beat flavor. All of the compositions are provided in full length as well as 30 second versions and are available for audition, downloading and licensing at www.apmmusic.com/myapm, APM’s industry-leading music search engine.
The CDs were executive produced by APM Music Director Edwina Travis-Chin, who has more than 20 years experience helping producers, editors and music supervisors find and license the right music cues for their productions.
KÀ by Cirque du Soleil continues to draw packed houses nightly and the original musical score is an integral part of the creative experience. So memorable is the world-beat-inspired score, that the recorded version spent over 56 weeks on the Billboard charts, ending 2006 in the top 5 slot. Currently, Ferguson is serving as musical director and arranger for Cirque du Soleil Tokyo opening in 2008 and as co-composer for Cirque du Soleil Dubai in production for 2010. Allaire is working in Tokyo as arranger, orchestrator and voice specialist, and is the co-composer for the Dubai production.
About APM Music
APM Music, a joint venture of EMI Music Publishing and Universal Music Publishing, is the largest and most diverse collection of original music available to entertainment and media producers, and provides North American-based production clients with exclusive access to over 250,000 recordings of music produced specifically for use in film, television, radio, and new media productions. For more information, please go to www.apmmusic.com.
