5 Alarm Music, a division of strategic music branding company DMI Music & Media Solutions, has harnessed the power of Soundminer’s Web portal in a revolutionary approach to Web-based audio asset management, creating a user-friendly Web browser experience that offers producers and music supervisors a dynamic and easily navigable online search engine to find, download, manage and store music for any and all production applications. The system also automatically creates music usage reports (cue sheets) for producers in a hurry.
With the largest independent music library in the nation, including several recent additions to the roster, 5 Alarm is a leader in custom and production music for the television, film, radio, and advertising industries. The company worked extensively with Toronto-based Soundminer Inc. to develop this innovative Web-based solution, dubbed “Search & Rescue,” in keeping with 5 Alarm Music’s brand motif and refurbished-firehouse headquarters.
The new login-based Search & Rescue Web portal is available to clients at http://www.5alarmmusicsearch.com. Through its Search & Rescue portal, 5 Alarm Music offers 100,000 of the company’s tracks from more than forty different libraries. The tracks include original music from top composers designed specifically for films, television advertising, games and other productions that call for music usage. The extensive music library from 5 Alarm has provided tunes for some of Hollywood’s biggest productions, including TV’s “Desperate Housewives,” “Friday Night Lights,” Cashmere Mafia” and such recent films and upcoming films as The Other Boleyn Girl, College Road Trip and George Clooney-starrer Leatherheads. More information is available at www.5alarmblog.com
“5 Alarm works closely with some of the top music supervisors and producers in the entertainment business, and we realized how important it is to provide them with a tool that makes the searching for music fast, easy and a search engine that is cross platform,” said Cassie Lord, general manager of 5 Alarm Music.
As part of the new delivery system, 5 Alarm clients will have complete access to the company’s music libraries, and will be able to manage, control and download digital assets instantly both MP3’s and .WAV & .AIF files. Files accessed via the new client site will not only take advantage of a speedy search engine but automatically include embedded metadata in every downloaded copy so important details of a file stay with the end user throughout the workflow.
The new Soundminer/5 Alarm system also allows for the creation of cue sheets for usage reporting at the click of the mouse using created playlists.
“Soundminer and 5 Alarm are leading the charge in providing music producers with the industry’s best and easiest way to interact with licensed music in an online workspace,” said Steve Pecile, president of Soundminer Inc. “Our solution provides an incredible one-stop-shop for music while still protecting the music copyrights by incorporating metadata inside of every digital asset.”
5 Alarm Music also premieres several new libraries at the National Association of Broadcasters annual conference April 14-17 in Las Vegas, featured in booth demonstrations of the new Soundminer technology.
• 24seven—Library that shines for reality TV, from David Vanacore, the award-winning composer of the iconic scores for hit reality shows such as “Survivor,” “The Apprentice,” and “Big Brother.”
• Amygdala Music — Targeted for contemporary rock and hard-driving scenes as heard in the hit Discovery Channel series “Monster Garage” and “Monster House” among others.
• Beatbox Music — Produced in Australia, perfect compliment for sunbaked horizons, steamy tropical rainforests, outback adventures, barbeques by the pool and more.
• In-Spired Music — An intelligent, sophisticated collection blending sound design, personality, quirkiness and real instruments.
• Integration Music — From sweeping orchestral arrangements to adventurous new rock and hip-hop, award-winning composer and producer Tom Erba brings a sonic, muscular fervor to music production.
• JW Media Music LTD. — A large, dynamic collection that includes archival gems from “Popeye,” “Porky the Pig” and more.
• Ridgeline Music—Emotionally driven soundscapes combining the world of electronica, rock, acoustic, pop and world music.
• Sonic Ozault—A hard cutting-edge library from Australia with modern styles for promos, sports and drama, plus an orchestral CD perfect for trailers.
• Trailer Trash—Library written and produced specifically for editing multiple music tracks and SFX together to make a trailer sound exciting and dynamic. All cues are composed in relative keys making layering a breeze.
5 Alarm parent company DMI Music is known for its decade of experience in harnessing the power of music for brands and companies, lead by Grammy-nominated music producer, writer and branding expert Tena Clark, company CEO and chief creative officer.
“Film and television producers have long understood the power music holds to enhance the narrative of a production,” Clark said. “Offering this new, powerful and effective method for selecting that music underscores our companywide commitment to empowering brands of all kinds to implement smart music strategies that support the message of the property and inspire customer or viewer loyalty.”
About 5 Alarm Music
5 Alarm Music is a leader in custom and production music for the television, film, radio and advertising industries. Drawing from a large pool of talented composers (many GRAMMY and EMMY award winners), 5 Alarm is the largest independent music library in the nation. 5 Alarm’s world-class music libraries, roster of independent artists, Rescue Records, and its ability to customize, edit and supervise music have earned it the title of “Music Concierge.” 5 Alarm provides music resources through advanced technology delivery systems, including a sophisticated Internet search engine that is user friendly and Mac compatible.
About DMI Music & Media Solutions
DMI Music & Media Solutions (http://www.dmimusic.com) develops and executes comprehensive music branding strategies and programs using the emotional power of music, interactive media, and non-traditional distribution channels to connect brands to consumers. DMI works with brands to create their soundDNA™— the audio footprint that consumers recognize as the brand’s identity across all product lines, age segmentations, and cultures. DMI’s unique music branding strategies and creative executions— audio CDs, Enhanced-CDs, CRM, interactive web and mobile initiatives, experiential marketing campaigns, and promotions— use effective and measurable media and distribution alternatives to create campaigns that break through to today’s media-savvy consumers for clients such as 7UP, AARP, Build-A-Bear Workshop, General Mills, McDonald’s, Nestlé Purina, Procter & Gamble, Subway, Target, Toyota, United Airlines, and Victoria’s Secret.
DMI’s six tightly integrated divisions deliver clients the only complete “360-degree” set of music branding capabilities including: music branding strategies (DMI Music Branding Group); in-venue audio and video programming (DMI Music & Media Network); full-service recording and audio post facilities (Firehouse Recording Studios); a 25,000-song library of production music for television, film, and commercials (5 Alarm Music); an award-winning interactive design studio (Big Rig Interactive); and promotional music CDs (Disc Marketing). DMI is located in picturesque Old Town Pasadena, where its unique and charming campus resides in the historic 1889 Firehouse and Livery buildings. It also maintains satellite offices in New York and Detroit.
About Soundminer
Soundminer is the world’s most respected audio asset manager. Always a leader in features, Soundminer now premieres the V4 family of products. Search, database, audition, edit, process, design, spot and batch transfer into the world’s leading DAWs and NLEs. Manage and modify your metadata and control your entire asset library in one easy to use application. Soundminer is now available for both Mac and PC and has both Server and Web Portal options.
